The Slice

Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.

Search by Topic, Tool, or Trend

Marketing for Community Builders: How You Create Content That Connects

Marketing for Community Builders: How You Create Content That Connects

Over the past few months, we’ve been digging deeper into the different personas from the quiz, helping you better understand yourself and how you work. We’ve covered the Strategic Planner, the Rule Follower, the Jack of All Trades, and today, we’re wrapping it up with the final persona: the Community Builder. If you’re the person who’s always checking in with your audience, loves sparking conversations, and believes that marketing is really about building relationships, this one’s for you.

Read More
A Strategic Planner’s Guide to Marketing in 2025: Tools, Templates & Tips

A Strategic Planner’s Guide to Marketing in 2025: Tools, Templates & Tips

Each month, we’re spotlighting one of the marketing personas from our recently released quiz, taking a closer look at what makes each one tick. We’ll break down your key strengths and share the curated tools and tips designed to help you thrive. Today, it’s all about our Strategic Planners. If you’re the kind of person who sketches out a timeline before the kickoff call, secretly loves quarterly planning, or keeps a folder of campaign recaps, just because, you’re in good company.

Read More
Marketing by the Book: A Rule Follower’s Guide to Marketing
Rule Follower, Lemon Drop Persona Jade Martin Rule Follower, Lemon Drop Persona Jade Martin

Marketing by the Book: A Rule Follower’s Guide to Marketing

Each month, we’re spotlighting one of the marketing personas from our recently released quiz, taking a closer look at what makes each one tick. We’ll break down your key strengths and share the curated tools and tips designed to help you thrive. Today, it’s all about our Rule Followers. If you’re the person who gets excited when platforms change, insists on double-checking for accessibility, and always has a style guide close at hand, this one is for you.

Read More
From Social to Strategy: A Jack of All Trades' Guide to Marketing

From Social to Strategy: A Jack of All Trades' Guide to Marketing

Each month, we’re spotlighting one of the marketing personas from our recently released quiz, taking a closer look at what makes each one tick. We’ll break down your key strengths and share the curated tools and tips designed to help you thrive. If you got the Jack of All Trades result, we see you and your color-coded calendars, duct-taped workflows, and just-one-more-tab-open energy. This blog is for you!

Read More