Marketing by the Book: A Rule Follower’s Guide to Marketing
As part of our Lemon Drop Campaign, we created the TGL Marketing Persona Quiz to help you figure out how you approach your comms work—and what you might need most to succeed right now and in the long run. (if you haven't taken it yet…well, what are you waiting for!?)
Every month, we’ll be delving deeper into these personas, providing you with more details about your strengths and explaining the carefully curated tools we’ve made that are worth taking advantage of. Today, it’s all about our Rule Followers.
If you’re the person who gets excited when platforms change, insists on double-checking for accessibility, and always has a style guide close at hand, this one is for you.
Who You Are
You don’t just want things done; you want them done right! You’re someone who thrives on structure, best practices, and clear standards. Whether you’re launching a new campaign or writing a quick caption, your instinct is to ask: What are the rules? What’s the right way to do this?
Your love for frameworks and policies isn’t about being rigid—it’s about making sure your work has impact, meets its goals, and protects your brand. You’re not here for chaos; you’re here for comms that work.
But let’s be honest: being the one who cares most about compliance and consistency can be a tad lonely. Your team might not always share your excitement for industry reports, updated social guidelines, or the latest best practices. You know you can’t do it all alone, and you shouldn’t have to.
How You Work
You read the fine print so others don’t have to. You thrive when expectations are clear, and you’re at your best when there’s a solid plan (and a policy) in place. You’ve probably already created folders full of checklists and templates, and if you haven’t, it’s only because you haven’t found the perfect one yet.
When something goes wrong, you’re the calm voice in the room asking, “Do we have a protocol for this?” You understand the importance of consistency, not just for branding, but for building trust with your audience and an understanding with your team.
You might not be the flashiest on the team, but your steady hand is what keeps things aligned, professional, and protected.
Your Personalized Toolkit
We pulled together a curated set of resources just for you: Tools that will help you keep your strategy by-the-books and bring your team along for the ride.
No more reinventing the wheel when your team needs a reminder of what to post (and what not to). This Social Media Policy Template ensures your team stays aligned and protects your brand online.
Covering best practices, content guidelines, crisis response protocols, and enforcement measures, it helps keep your social presence professional, consistent, and secure.
When a crisis hits, you need a plan—no scrambling allowed. This checklist ensures you stay calm, prepared, and professional in any situation.
With a step-by-step guide, our Crisis Checklist & Plan helps you respond quickly, maintain transparency, and communicate effectively to protect your brand’s reputation.
(Both the Social Media Policy Template and Crisis Checklist are available for free on our Resource Hub.)
BONUS: How To Create A Decision Tree Guide
How To Create A Decision Tree Guide
Before your team rushes to respond to breaking news, make sure you have a strategy in place. Our free Decision Tree Guide helps you decide if, when, and how to engage, without risking your brand’s credibility. It includes a sample decision tree, step-by-step planning prompts, and key questions to ask before hitting “post.”
Ready to level up?
We pulled everything together in one place—head to our Free Resource Page, a great addition to your bookmark page. Share it with your team, and return whenever you need a quick boost.
If this blog feels a little too real (in a good way), share it with your fellow structure-lovers. And if you’re hoping to gently guide your team toward more consistent, best-practice-aligned work? Start with these two resources—they’ll have your back.
And hey, subscribe to our newsletter while you're at it. We’ll send you the updates and tools you actually want (and probably already had bookmarked).