TGL Trusted: Harness the Power of Video Storytelling to Advance Your Brand’s Mission (with Really Useful Media)
At The Good Lemon, we believe that collaboration is one of the best ways to elevate digital marketing practices. That’s why we’re excited to kick off our TGL Trusted blog series, where every month we will highlight our collaborators/partners who excel in areas of digital marketing that benefit our shared mission-driven community.
This series isn’t just about what they do; it’s about the insights and expertise they bring to the table.
This month, we’re spotlighting Really Useful Media, a partner we trust to bring mission-driven stories to life through the powerful medium of video. Really Useful Media’s team believes in the magic of video storytelling, and they’ve proven that impactful stories don’t need to be complicated or expensive. Through collaboration and creative thinking, Really Useful Media helps clients convey their message in ways that truly resonate.
Who is Really Useful Media?
Really Useful Media exists with a simple mission: to help organizations share their stories. They understand that video can cut through the noise of today’s saturated media environment, providing organizations with the opportunity to stand out and communicate in a meaningful way. At Really Useful Media, they create videos that not only educate but also inspire action. By producing high-quality, emotionally engaging content, they empower organizations to showcase their work in a compelling way that drives both awareness and results.
Really Useful Media works with a diverse range of mission-driven clients, including nonprofits, philanthropic organizations, and education and cultural institutions, helping them share their unique stories with creative video production solutions. Their services are flexible and customizable, whether it’s starting small with short-form video content for social media campaigns or fully produced live-streaming for virtual and/or hybrid events. No matter the size or scale of the project, Really Useful Media tailors projects to meet their clients’ unique communications goals, working with them every step of the way to maximize resources while delivering video productions that are as effective as they are beautiful.
“Video isn’t just a nice-to-have; it’s essential for effective communication.”
The Power of Video Storytelling
In today’s content-heavy world, video has become one of the most powerful tools for connecting with audiences. Not only does it capture attention quickly, but it also fosters a deeper emotional connection—something other forms of media struggle to achieve.
Social media platforms, recognizing the engaging power of video, have adjusted their algorithms to prioritize video content, encouraging longer viewer retention and more significant engagement. This shift underscores a critical trend that brands need to embrace: video isn’t just a nice-to-have; it’s essential for effective communication.
But for many brands, creating video can seem intimidating. With limited time and budget, it’s easy to push video content to the back burner.
Video doesn’t need to be complex or expensive. Really Useful Media believes that every brand, no matter its size or budget, has the ability to create impactful video content that resonates with audiences.
Bring Your Story to Life
The foundation of great video storytelling begins with a deep understanding of your mission and the people you serve. Really Useful Media focuses on collaboration, working with you to bring your organization’s unique story to life in a way that feels genuine and authentic. Video is not about flashy production or high-end technology; it’s about showcasing the real, emotional impact of your work.
The first step in creating compelling video content is to understand your audience. Whether you’re producing a video for event attendees, donors, or social media followers, knowing who you’re speaking to shapes the tone, format, and messaging of your video. This strategic approach ensures that the content not only captures attention but also speaks directly to what matters most to your audience.
Visualize Your Impact
One of the most effective video storytelling techniques is showcasing the tangible outcomes of your work. Whether it’s capturing moments from a community event or interviewing someone whose life has been positively impacted by your services, these visuals convey the heart of your mission.
Really Useful Media suggests thinking about the moments that encapsulate the emotions you want to evoke. It could be footage from a program in action or candid interviews that demonstrate the lasting impact your organization is making.
Authenticity Over Everything
Really Useful Media emphasizes that authenticity is the key to creating video content that not only engages audiences but also moves them to take action. However, a major challenge many brands face is the fear of not producing “perfect” videos. The desire for high-quality production can sometimes feel out of reach when resources are tight.
To that, Really Useful Media argues that the right video partner can help shape authentic content—whether that’s iPhone footage or archival assets—into something that’s both polished and powerful. Often, the most impactful videos come from real, raw moments: those spontaneous, unscripted, un-produced glimpses into the work you do.
Instead of fretting over capturing the perfect shot or agonizing over production details, when it comes to creating effective video content: Focus on telling the story of your impact.
Leveraging Existing Content
For brands working with limited resources, Really Useful Media offers a simple yet effective piece of advice: start with what you already have.
Many organizations possess a wealth of content, whether it’s footage from past events, interviews, or photos that capture the essence of their mission. By repurposing this existing material, you can create compelling videos without needing a massive budget. These assets can often be more than enough to create high-quality content that tells a powerful story.
TGL’s Insights and What’s Next
Our partnership with Really Useful Media is a perfect example of how video storytelling can complement a strategic marketing approach. While we at The Good Lemon focus on providing digital tools and strategies to scale marketing efforts, Really Useful Media helps bring those strategies to life with compelling video content. Together, we empower brands to engage and connect with their audiences authentically and meaningfully.
Telling your story through video is one of the most impactful ways to connect with your audience, build meaningful relationships, and highlight the heart of your mission. Whether it’s showcasing real moments, using existing content creatively, or focusing on authenticity over perfection, video provides brands with an invaluable tool to amplify their message. A huge thank you to Really Useful Media for their expertise and dedication to helping organizations like yours bring their stories to life in genuine and powerful ways.
We’re excited to introduce our next TGL Trusted feature, Savvy Sloth Strategies, led by our very own project manager, Renee Tate. Stay tuned for more insights on how thoughtful planning can elevate your brand's project management. And subscribe to our newsletter for all the juicy marketing tidbits you need to stay focused on strategy and plan ahead!