About Us
We believe…
One size does not fit all.
We don’t deliver cookie-cutter solutions. Each project is a unique challenge, with real organizations and real people behind them.
We personalize every deliverable for every client, and ensure that what we produce can be used long after our contract ends.
Sharing is caring.
We are not gatekeepers of information. We are generous with the knowledge we possess, and enjoy teaching our clients what we know.
We are resourceful, curious, and willing to activate our network of colleagues and friends to lend their support when needed.
See the forest for the trees.
We consider the full picture, and don’t get lost in the details.
We use data to drive our decisions, and plan proactively to stay on track towards meeting your goals.
Quality over everything.
We don’t cut corners. We think through every step of the plan that needs to be executed, and anticipate crises before they happen.
Our clients trust us to be reliable and responsive, and to take the time to do things right.
People matter.
We see our clients and our team members as the people they are, with families, needs, and lives.
We work collaboratively and with kindness, care, and integrity. We respect boundaries.
Meet the Team
Katie Stanton, Founder
Katie founded and leads The Good Lemon, partnering with clients to leverage the ever-changing digital landscape and connect with the right audiences organically and authentically. She has over 15 years of experience working across all aspects of communications and marketing, as well as branding and messaging, PR, and event management.
Katie is passionate about social causes and has spent her career working on a range of global and national issues, including global health and development, racial equity and justice, and women’s rights and leadership. She has delivered successful work for a wide range of innovative philanthropies and non-profits, including the YWCA USA, Vital Voices Global Partnership, Public Citizen, Creatives Associates International, Surgo Ventures, and many more.
Originally from the ‘burbs of Washington, D.C., Katie is a proud mom to her son Ronan and a rescue lab named Daisy, who has joined TGL as Vice President of Naps and Snacks. She currently serves as a Steering Committee member for PCDC (Progressive Communicators of D.C.). She is also co-founder of Mission LEO, a volunteer program helping schools connect with military servicemembers and veterans to create STEM education programs.
What is your favorite way to use a lemon? Fresh-squeezed lemon juice brightens up pretty much everything… but nothing beats a French 75.
Renee Green Tate
Renee Green Tate is a solutions-focused marketing professional with over 10 years of experience marketing mission-driven organizations and non-profit associations. Renee has spent her career helping organizations convey their value proposition, amplify their brand and online presence, and improve their internal communications to create a sense of community. She has executed successful digital strategies, written engaging content, and planned large-scale internal events for incredible organizations, including YWCA USA, LeadingAge, Fors Marsh Group, and DT Institute.
She values simplicity and efficiency and uses both to bring ideas to life. Her abilities to question the status quo kindly and organize complex systems make her a trusted confidante and an agent of change. Her innate flexibility and responsive nature, coupled with a passion for learning, have established her reputation as a transformational leader driven by challenge, undeterred by obstacles, and committed to furthering standards of excellence.
Renee is a native Washingtonian (D.C.) and a proud fur mom to a one-year-old Rhodesian Ridgeback mix, Lando. She is also the founder of Savvy Sloth Strategies, a firm that helps ambitious individuals tackle their to-do’s and realize their dreams through home organization, project management, and marketing.
What is your favorite way to use a lemon? I am a sucker for an ice-cold Arnold palmer with two lemon wedges.
Erin Mishkin
Erin Mishkin has an incredible 20 years of experience in communications, with a focus on nonprofits and mission-driven organizations. She puts her expertise to work for TGL by developing engaging social media content for organizations like EDF Renewables North America and The Bezos Family Foundation. She is also a copywriter for The News Revenue Hub, where she helps non-profit news organizations build financial sustainability.
The majority of Erin’s career has been focused on public media, specializing in communications, community engagement, and talent development. She has a knack for developing great working relationships and helping people make the right connections with other people and ideas.
Erin’s creativity also shines through her work, drawing on her background in arts education and work for NPR, The Institute of Contemporary Art in Boston, and AIR.
What is your favorite way to use a lemon? I believe roasted veggies like broccoli and cauliflower can be transformed with a squeeze of lemon. (So tasty even my daughter eats them!)
Betsy Morrow
Betsy Morrow is a content marketing and strategy leader with 15 years of experience at the fulcrum of technology and social impact. She has spent her career crafting results-driven creative assets and multi-channel campaigns that convey meaningful and cohesive stories.
Before joining The Good Lemon, Betsy served as a marketing director at Amazon Web Services, Cisco, and EVERFI, where she marketed to and partnered with organizations across government, education, and nonprofit sectors. As a former book editor with a background in creative writing, Betsy thinks of herself as a recovering poet with an MBA. She relishes the opportunity to create efficient, targeted messaging that showcases the tangible effect her clients have on their customers, stakeholders, and communities.
Betsy lives in Alexandria, VA in a 150-year-old house with her husband and toddler, Corbin. She continues to read voraciously and write poetry on the sly.
What is your favorite way to use a lemon? In a savory dish like pasta al limone.
Tiffany Coe
Tiffany has 15 years of experience in the media and marketing industries, having worked for some awesome companies including National Public Radio, Atlantic Media Company, and CFO Publishing/The Economist Group. As a freelancer, she consults with both B2B and B2C clients in the areas of email marketing, social media, ghostwriting, and overall marketing strategy.
Tiffany is adept at crafting and editing content, easily able to flex and think creatively to meet clients' needs and interests. At TGL, she has worked extensively with mission-driven organizations to help them connect with their target audiences in meaningful ways.
What is your favorite way to use a lemon? Lemon zest + baked goods = delish!
Becca Coates
Becca Coates, a writer/editor specializing in digital marketing, content writing, and social media engagement, has worked with TGL since January 2022. She is deeply interested in stories—especially yours! With a background in creative writing, Becca approaches her client communications goals with a storyteller’s passion for messaging and impact and an editor’s eye for consistency, cohesiveness, and quality. The result? Thoughtful, evocative writing that connects with audiences and delivers valuable brand development.
Becca lives outside of Atlanta, GA with her husband, two children, and Siberian Husky-mix rescue pup, Carter. In addition to her work with TGL, she serves as editor for My Sweet Dumb Brain, a weekly newsletter written by Katie Hawkins-Gaar. You will most often find her running—either errands, the local streets, or her children around to their various activities.
What is your favorite way to use a lemon? As the secret ingredient to my “famous” Ted Lasso-inspired biscuits, which accidentally earned a local cult following!
Jade Martin
Jade is a creative and tech-savvy social media coordinator. She aims to produce high quality and consistent work in a team setting, and is experienced in social listening for philanthropies and nonprofits seeking to expand their audiences and broaden their engagement. Her ability to empathize with others is her biggest strength, helping her understand clients holistically to better help them reach their goals. She strives to create a fun yet professional work environment and come up with new ways to form out-of-the-box ideas/solutions.
What is your favorite way to use a lemon? A squeeze of lemon on fried calamari is the only right answer!
Daisy, Vice President of Naps + Snacks
Daisy is a 10-year-old Lab/Pit mix rescued from Texas in 2020. Now living in the nation’s capital, Daisy is a fan of working from home, frequent snacking, and motivational snuggling on only the comfiest of couches and pillows. You are guaranteed to see Daisy pop up on video calls with TGL’s founder Katie Stanton, or hear her snoring away during your meetings.
What is your favorite way to use a lemon? While Daisy will eat most things, she won’t eat a lemon. But throw one and she’ll think about chasing it…
