Free Resources
At The Good Lemon, we believe great marketing starts with the right resources. That’s why we’ve put together a collection of free, hand-crafted tools to help you build a stronger strategy, stay organized, and navigate social media with confidence. Whether you’re refining your audience, planning content, or preparing for a crisis, these guides have you covered.
Take your marketing to the next level!
Content Plan
Our Content Planning Worksheet helps you map out your platforms, define your unique niche, and build a strategy that aligns with your goals. Whether you're planning social posts, blogs, or newsletters, this worksheet will keep you organized and focused—so you can create with confidence!
Editorial Calendar
Keep your social media workflow smooth and organized with our Editorial Calendar Template! This easy-to-use system helps you plan, review, and track content efficiently—complete with approval statuses, feedback tools, and built-in metrics tracking. Plus, our Awareness Days and Content Ideas tabs ensure you never run out of timely, engaging post ideas.
Audience Discovery Guide
This collaborative tool helps you define your current and ideal audiences, uncover their motivations, behaviors, and needs, and refine your messaging to better connect with them. From audience demographics to purchasing influences, content preferences, and key challenges—this guide will shape your marketing strategy and improve engagement.
Crisis Checklist
A crisis can make or break your brand’s reputation—having a plan in place is essential. Our step-by-step Crisis Checklist & Plan ensures your organization responds swiftly, maintains transparency, and communicates effectively.
50 Free Resources
Looking for the best tools, websites, and references to streamline your workflow and sharpen your skills? We've compiled our top 50 go-to resources that help us and our clients stay ahead in digital marketing.
Social Media Policy
Ensure your team stays aligned and protects your brand online with a Social Media Policy Template. This customizable guide covers best practices, content guidelines, crisis response protocols, and enforcement measures to keep your social presence professional and secure.