Communications strategy for high-stakes work
The Good Lemon works with foundations, philanthropies, and mission-driven organizations on messaging, brand, content, and reputation management. Based in Washington, DC, we have spent more than a decade helping organizations navigate scrutiny, make confident decisions, and tell the right stories.
Our Capabilities
Research & Insights: Online presence audit, competitive brand analysis, audience research, messaging analysis
Brand & Messaging: Core narrative development, messaging frameworks
Strategy: Communications strategy, social media strategy, brand positioning
Reputation and Crisis Management: Media monitoring, media coverage tracking, sentiment analysis, issue spotting, regular reporting
Digital Content: Social content, editorial planning, social media management, community engagement, paid advertising, brand guidelines
Executive Thought Leadership: Leadership voice development, executive content, key topics and issue mapping, stakeholder engagement, strategic counsel
Coaching & Training: Group training and webinars, 1:1 coaching, training toolkits, team capability building, personalized training sessions
Our team of motivated and experienced digital communicators understands that every organization and project is unique.
And, we have a Vice President of Naps.
Featured Clients
WeRateDogs started in 2015 as a Twitter account that rated cute dogs on a scale of 1 to 10. It’s a simple premise that might sound silly, especially if you’re not a dog person, but it serves as a stellar example of how mission-driven organizations can leverage the power of social media. A decade later, WeRateDogs sits at more than 6 million Instagram followers and has raised more than $6M for dogs with medical needs. How did they do that?!