Communications strategy for high-stakes work
The Good Lemon works with foundations, philanthropies, and mission-driven organizations on messaging, brand, content, and reputation management. Based in Washington, DC, we have spent more than a decade helping organizations navigate scrutiny, make confident decisions, and tell the right stories.
Our Capabilities
Research & Insights: Online presence audit, competitive brand analysis, audience research, messaging analysis
Brand & Messaging: Core narrative development, messaging frameworks
Strategy: Communications strategy, social media strategy, brand positioning
Media Monitoring & Reporting: Brand monitoring, media coverage tracking, sentiment analysis, issue spotting, regular reporting
Social Media: Social content, editorial planning, social media management, community engagement, paid advertising, brand guidelines
Executive Thought Leadership: Leadership voice development, executive content, key topics and issue mapping, stakeholder engagement, strategic counsel
Coaching & Training: Group training and webinars, 1:1 coaching, training toolkits, team capability building, personalized training sessions
Our team of motivated and experienced digital communicators understands that every organization and project is unique.
And, we have a Vice President of Naps.
Featured Clients
We’re back with another edition of TGL Trusted. A good brand has to do more than look good. It has to communicate an idea, create a feeling, and give people a reason to trust the organization behind it. That’s the thinking behind our friends at Galena Creative, a women-owned brand strategy and design studio led by Leah Ryan, Founder and Creative Director, and Natasha Alvarez, Art Director and Studio Lead.