Communications strategy for high-stakes work
The Good Lemon works with foundations, philanthropies, and mission-driven organizations on messaging, brand, content, and reputation management. Based in Washington, DC, we have spent more than a decade helping organizations navigate scrutiny, make confident decisions, and tell the right stories.
Our Capabilities
Research & Insights: Online presence audit, competitive brand analysis, audience research, short- and long-term recommendations, messaging analysis
Brand & Messaging: Core narrative development, messaging frameworks
Strategy: Communications strategy, social media strategy, brand positioning
Media Monitoring & Reporting: Brand monitoring, media coverage tracking, sentiment analysis, issue spotting, regular reporting
Social Media: Social content, editorial planning, social media management, community engagement, paid advertising, brand guidelines
Executive Thought Leadership: Leadership voice development, executive content, key topics and issue mapping, stakeholder engagement, strategic counsel
Coaching & Training: Group training and webinars, 1:1 coaching, training toolkits, team capability building, personalized training sessions
Our team of motivated and experienced digital communicators understands that every organization and project is unique.
And, we have a Vice President of Naps.
Featured Clients
AI can sound incredibly confident even when it's completely wrong. In this article, Aaron Maisler breaks down why hallucinations happen, what "grounding" actually means, and the practical steps you can take to make AI outputs more reliable without blindly trusting every response.