The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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Your Feed Is Curated. Your Comments Are Too.
You might not actually be seeing the same conversation as everyone else. The first few comments visible on a post can influence how someone interprets the content and the conversation happening around it. Let’s talk about how platforms not only curate your feeds but also comment sections underneath posts.
Why AI Shouldn’t Handle Long Tasks: Confidence Without Context
Have you ever tried to solve a complex issue with a chatbot, only to watch it devolve into nonsense? After a handful of turns, the model starts losing the plot; forgetting details, erasing nuance, and becoming increasingly inaccurate. Yet, it maintains a deceptive confidence as the workflow quietly collapses. This isn’t user error. It’s a structural mismatch between how LLMs process information and how complex workflows operate.
TGL Trusted: Good Design Is a Conversation, Not a Deliverable (with Galena Creative)
We’re back with another edition of TGL Trusted. A good brand has to do more than look good. It has to communicate an idea, create a feeling, and give people a reason to trust the organization behind it. That’s the thinking behind our friends at Galena Creative, a women-owned brand strategy and design studio led by Leah Ryan, Founder and Creative Director, and Natasha Alvarez, Art Director and Studio Lead.
Grounding AI: Why Your Chatbot Needs an Open-Book Exam
AI can sound incredibly confident even when it's completely wrong. In this article, Aaron Maisler breaks down why hallucinations happen, what "grounding" actually means, and the practical steps you can take to make AI outputs more reliable without blindly trusting every response.
How to Train New Team Members on Brand Voice Quickly
You've found the perfect communications hire. Now comes the challenge of helping them sound like your organization. Whether they're already familiar with your brand or starting from scratch, a thoughtful onboarding process can dramatically shorten the learning curve. Here's how to train new team members on your brand voice faster, plus how AI factors into the process.
AI for Comms Teams: Where It Helps, Where It Hurts, and How to Use It Well
This week, we're excited to welcome Aaron Maisler to The Slice for his first blog! As our resident tech expert, he's breaking down how to get more out of AI by using the right frameworks, asking better questions, and understanding where AI can help (and where it can't). If you've ever wondered whether you're really using AI to its full potential, this one's for you.