The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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If Your Strategy Starts With Website Traffic, It’s Already Outdated
In the age of AI, internet user behavior has changed. People no longer rely on websites for information. Audiences get data from social posts, videos, and increasingly, AI-generated summaries. That’s why it’s time to revisit how your audience is discovering, learning about, and connecting with your brand and rethink your strategy to be up to the task.
Better Decisions Start With Better Signals
A single post, comment, or news mention can influence brand reputation within minutes, placing communications teams under pressure to respond immediately. Without context and interpretation, a quick response can create confusion and unnecessarily escalate a situation. This is where informed decision-making becomes essential.
Finding Your Brand Voice Without Sounding Like Everyone Else
Standing out in a sea of brands trying to promote themselves online isn’t easy — but it’s not impossible. The brands that stand out most aren’t the loudest or the trendiest; they’re the ones that feel real. They’re clear on who they are, and it shows. A strong brand personality isn’t something forced. It’s refined over time.
TGL Trusted: Marketing Smarter with Clear Budgets (with Little Fish Accounting)
When finances feel unclear, it’s easy for small teams to push them off until later, but the sooner you understand your numbers, the easier it is to plan for sustainable growth. That’s why today we want to spotlight our friends at Little Fish Accounting. Keila Hill-Trawick, the founder and CEO, helps small teams take the overwhelm out of money and build financial systems that actually work.
Using AI in Social Media? Here’s Where to Draw the Line
Where shouldn’t we use AI? While AI can make social media teams faster and more efficient, not every part of marketing benefits from automation. Marketing still needs personality behind it. When AI starts carrying too much of that weight, audiences can feel it. Here are a few areas where AI shouldn’t be the first resort.
How Video Content Builds Brand Trust and Credibility
Open any social platform, and you’re bound to see a video almost immediately. In the current digital environment where audiences are more skeptical than ever, video does something that static content simply can’t: it restores the human signals we rely on to decide who, and what we trust. Let’s break down how video=trust.