We’re back with another edition of TGL Trusted. A good brand has to do more than look good. It has to communicate an idea, create a feeling, and give people a reason to trust the organization behind it. That’s the thinking behind our friends at Galena Creative, a women-owned brand strategy and design studio led by Leah Ryan, Founder and Creative Director, and Natasha Alvarez, Art Director and Studio Lead.

You've found the perfect communications hire. Now comes the challenge of helping them sound like your organization. Whether they're already familiar with your brand or starting from scratch, a thoughtful onboarding process can dramatically shorten the learning curve. Here's how to train new team members on your brand voice faster, plus how AI factors into the process.

In moments of uncertainty, organizations often feel pressure to respond quickly. Whether it's a breaking news event, a social issue, a local crisis, or a conversation impacting your community, it can feel like everyone is expecting you to say something. Before jumping into a statement, it's worth taking a pause and asking one simple question: Why are we communicating in the first place?

After years of collaborating remotely, our team finally met in person. Here's a look inside TGL's first-ever team retreat and the connections we built along the way.