Today’s blog turns our attention to the core building block sustaining mission-driven organizations: long-term relationships. Whether you're engaging donors, connecting with community members, collaborating with government partners, or cultivating board members—your success depends on how well those relationships are nurtured over time. Here are 10 Essential Strategies for Building Rock-Solid, Long-Term Client Relationships.

Every month, we’ll be delving deeper into these personas, providing you with more details about your strengths and explaining the carefully curated tools we’ve made that are worth taking advantage of. Today, it’s all about our Rule Followers. If you’re the person who gets excited when platforms change, insists on double-checking for accessibility, and always has a style guide close at hand, this one is for you.

Let’s talk about social media campaigns. You’ve got a mission, a story to tell, and want to throw in some calls to action — but how do you get people to stop scrolling long enough to care? In this case, a Social Media Toolkit will be your best friend: your campaign’s secret weapon. If you’re feeling overwhelmed at the thought of creating one, don’t sweat it. Whether your team is 100 people strong or … just you and a very dedicated intern, we’ve got your back! Let’s dive into what a toolkit actually is, why you need one, and how to create a rock-solid toolkit that drives donations, event registrations, and all the good stuff.

Every month we’ll be delving deeper into these personas and providing you with more details about your strengths and tools (created by our TGL experts) worth taking advantage of. If you got the Jack of All Trades result, we see you and your color-coded calendars, duct-taped workflows, and just-one-more-tab-open energy. This blog is for you!