Without taking the time to measure the results of a joint video or a paid promotion, it’s impossible to say if it was a good investment of your time or your money. Here are some key metrics to review with your micro-influencer partner, which can tell you both if this was an experiment worth repeating or just a one-time fun time.
We’ve talked about how to find a great micro-influencer to help promote your product or service. This week, here are 7 types of campaigns you can run with your micro-influencer, to reach more of your ideal audience, build brand recognition, and establish a trusting and mutually-beneficial partnership.
Ever heard the term “micro-influencer”?
These are individuals with relatively small audiences (between 5,000 and 20,000 followers on Instagram, for example), who can be promotional partners for your cause or your business.
Here are some habits to start making a regular part of your day and week, so you're fully engaged and able to take advantage of any cool opportunities that come your way.
Monitoring is one of those key skills that every professional marketer should have.
It’s so crucial, because there are people having conversations about you and your brand at any given moment, and you’re missing out on opportunities if you’re not paying attention.
Many of us let our websites sit for weeks, sometimes months, and sometimes even years with very little love or attention. That's a shame, since this page is the most important part of your website!
An editorial calendar or a few new interns won't solve your content problems, because in order to create the right content for the right people, you need a plan. And we can help you make one!
Defining your voice and tone in 3 adjectives isn’t a new idea, but it’s an activity that is often left off the table as everyone gets excited about new copy for a campaign or the design of a new website. Give it a go, and tell us how it went!
Organizations and businesses who want to be discovered by new eyes and who might have something to sell probably see the potential. But users on Pinterest aren’t just there to buy things; it’s a place where they get inspired.
Before you leave your office today, make these pro-level tweaks so you can up your Influencer status.