The Slice

Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.

TikTok 101: Everything You Need to Know About The Platform Taking Over the Internet
Jade Martin Jade Martin

TikTok 101: Everything You Need to Know About The Platform Taking Over the Internet

You've probably heard of TikTok by now, have seen the trends, and may be wondering why this social media platform is making headlines and appearing in congressional hearings. You might be questioning whether your brand should be using it at all! So, drum roll, please….we're starting a TikTok mini-series to give you all the details. We'll simplify the basics and provide a solid foundation to help you determine if TikTok is right for your brand.

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So You're Ready For A Social Shake-Up
Jade Martin Jade Martin

So You're Ready For A Social Shake-Up

We know that social media can be overwhelming. With new platforms popping up and existing platforms constantly releasing updates, there’s a lot to digest. We're here to help! In this blog, we'll give you a rundown of some of the latest platforms gaining traction and their best uses so you can make the best decision for your brand. Whichever platform(s) you choose, remember: Quality content and putting your audience first are the real keys to success!

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TGL’s Need-To-Know News Round-Up
Rebecca Coates Rebecca Coates

TGL’s Need-To-Know News Round-Up

Things are changing at LinkedIn, and there are a lot of questions surrounding the future of TikTok here in the U.S. Let's talk about what to expect and how it will impact your social media accounts and content strategy. Plus, a few bits of advice on how to create thoughtful, brand-relevant content in honor or Women’s History Month!

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What to Include in Your Social Media Policy in 2024
Jade Martin Jade Martin

What to Include in Your Social Media Policy in 2024

Tempted to put off creating a social media policy for your company or organization? We do NOT recommend it. Today we’ll be taking a closer look together at what a social media policy is, why it's necessary, and the key elements that make one successful.

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TGL Tested: Our Takes on Copywriting and Editing Tools
TGL Tested Jade Martin TGL Tested Jade Martin

TGL Tested: Our Takes on Copywriting and Editing Tools

In this edition of TGL Tested, we’re diving into copywriting and editing tools and why/how we use them. Here at TGL, each team member has a unique work style tailored to our roles and our client’s goals, but there's some interesting overlap in how some of us use the same tool for different purposes. 

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