The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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9 Quick Wins to Prepare Your Digital Presence for the New Year
The end of the year brings “big vision” energy, new strategies, new content, and new momentum. But the truth is, none of that lands well if your foundations aren’t steady. December is the perfect moment to pause, regroup, and revisit the things that quietly impact your entire year but rarely get prioritized. Here are the small-but-mighty details to cross off the list before January arrives.
No Question Too Small: How To Ensure Every Project Runs Smoothly
Here at The Good Lemon, we ask a lot of questions. Some might seem obvious. Some might even feel a little redundant. But, when we come at our clients with questions — big, small, obvious, or redundant — we can assure you of one thing: We over-ask on purpose! Every detail matters, from project timelines to messaging choices, and every answer helps us create work that truly aligns with your goals.
In the Trenches with Jade Martin: Building a Career Rooted in Care
When you talk to The Good Lemon’s Digital Content Specialist, Jade Martin, it doesn’t take long to notice her appreciation for the little things that make a story feel human. That instinct for connection has shaped her journey at The Good Lemon, where she blends creative storytelling, design sensibility, and a genuine curiosity about people into every piece of content she touches.
10 Things Our Team Can’t Live Without
Ten years in, we’ve learned that the secret to doing good work is the small comforts, habits, and hacks that keep us grounded and energized through it all. From the practical to the cozy, these are the 10 things the TGL team can’t live without!
TGL Trusted: Designing for Connection, Not Just Attention (with JulieCo Creative)
From brand storytelling to bite-sized posts that stop the scroll, your visual content has the power to shape how audiences see and remember you. But consistency, creativity, and strategy don’t always come easy, especially for small teams juggling multiple platforms. That’s where Julie Smith of JulieCo Creative comes in. We sat down with her to talk all things digital design, content creation, and how to get the most out of working with a creative partner.
Social Listening: Your First Line of Defense in Risk Management
When brands skip social listening, it’s not just mentions and story tags they’re missing out on, they can miss the early warning signs that something’s about to go wrong. Social listening prevents the kinds of challenges that can quietly erode trust, reputation, and reach — before they have a chance to make headlines and cause damage.