Today, we’re taking a closer look at one of the behind-the-scenes challenges that can quietly put brands at risk: Working with contractors. For many digital marketing teams, contract work feels like a natural fit; however, that flexibility can come with hidden risks if the structure behind it isn’t as intentional as the work itself. Danielle Verderosa, Founder of HR Allies, has spent decades helping business leaders navigate those risks.

As we kick off the new year, we’re continuing the TGL Trusted series. Today, we’re continuing our design talk with our friends and partners at Friendly Design Co. We sat down with Ross Nover, Friendly’s Founder and Creative Director, and Hannah Karl, Design Director, to get their take on what makes design effective in branding, the challenges clients face, and how thoughtful partnerships elevate every project. Here’s how organizations can make their design choices more strategic and aligned with their message.

From brand storytelling to bite-sized posts that stop the scroll, your visual content has the power to shape how audiences see and remember you. But consistency, creativity, and strategy don’t always come easy, especially for small teams juggling multiple platforms. That’s where Julie Smith of JulieCo Creative comes in. We sat down with her to talk all things digital design, content creation, and how to get the most out of working with a creative partner.

Today, we’re talking all about video: An essential tool for nonprofits and purpose-driven businesses to tell compelling stories that engage their audiences and drive real impact. To help break it down, we teamed up with Goodier Creative, a studio that helps nonprofits and purpose-driven organizations bring their stories to life through video.

Welcome back to TGL Trusted, our monthly series where we sit down with experts we trust to bring you deeper insights into the digital marketing topics that matter most. Whether you’re building a brand from scratch, refreshing one that’s a little outdated, or simply trying to maintain consistency, great branding is about much more than fonts and color palettes. To help break it down, we teamed up with creative studio Rocketkoi who has spent over a decade helping mission-driven organizations turn big ideas into bold, meaningful visuals.

Welcome back to TGL Trusted, our monthly series where we team up with experts we trust to bring you deeper insights on the digital marketing topics that matter most. Today, we’re teaming up with Margot Friedman, Principal of Dupont Circle Communications to zoom in on a powerful but often overlooked tool for advocacy and impact: the opinion editorial, or op-ed.