From Social to Strategy: A Jack of All Trades' Guide to Marketing
As part of our Lemon Drop Campaign, we created the TGL Marketing Persona Quiz to help you figure out how you approach your comms work—and what you might need most to succeed right now and in the long run. (and if you haven't taken it yet…well, what are you waiting for!?)
Every month we’ll be delving deeper into these personas and providing you with more details about your strengths and tools (created by our TGL experts) worth taking advantage of.
If you got the Jack of All Trades result, we see you and your color-coded calendars, duct-taped workflows, and just-one-more-tab-open energy. This blog is for you!
Who You Are
Do you have your hands in everything—email marketing, social media, content planning, crisis comms—and somehow still find time to write a blog post or two? Then you, friend, are a Jack of All Trades.
You're the ultimate multitasker, dabbling in all things communications. You’re not tied to one specialty, and honestly? That’s a strength. You approach every project with a people-first mindset, often asking, "Who can I bring in to help make this better?" You thrive in collaboration and community, and you're not afraid to roll up your sleeves and figure it out as you go.
But let’s be real—balancing multiple responsibilities means you’re constantly switching gears. You want to do it all, and you often do—but it can feel like you're chasing clarity while juggling chaos.
How You Work
You’re the one keeping things running—juggling channels, content, and a dozen tasks at once, with or without a formal plan in place. Inspiration? It can strike anywhere: a reel, a walk, a really good latte. When it’s time to create, you just want to get it done (on-brand and on time is the dream).
You’re also not afraid to call in your team when things get tricky—collaboration is your superpower. As for tools? You’re not loyal to just one. Your bookmarks folder is basically a museum of useful links, and your favorite tool is whatever works. So it makes sense that when asked what resource you’d find most valuable, you probably said: “All of them.”
Your Personalized Toolkit
We pulled together a curated set of resources that are made for someone with your skills and (beautifully chaotic) workflow:
A little help goes a long way—especially when you’re handling multiple tasks. This roundup features tools, workshops, and educational resources that cover almost every aspect of your workload.
From essential tools to reference materials, our top 50 go-to resources will help you streamline your workflow, sharpen your skills, and stay ahead in digital marketing.
When you’re juggling everything, it’s easy to lose sight of who you’re doing it for. This guide helps you stay focused on your target audience and makes delegation easier when your team is aligned on who you’re trying to reach. It’s a collaborative tool that helps define your current and ideal audiences, uncover their motivations, behaviors, and needs, and refine your messaging.
By understanding demographics, purchasing influences, and content preferences, this guide will shape your marketing strategy and improve engagement across the board.
Keeping your content plans organized across multiple channels can feel like a full-time job. This calendar is your new BFF, turning inspiration into intention and keeping everything in one place. It helps streamline your social media workflow by allowing you to plan, track, and review content efficiently.
With approval statuses, feedback tools, and a tab for Awareness Days and Content Ideas, you’ll always have timely and engaging posts ready to go.
This one-stop-shop helps you prioritize and structure your big ideas without feeling overwhelmed. Our Content Planning Worksheet ensures that you map out platforms, define your unique niche, and build a strategy aligned with your goals.
Whether you're planning social posts, blogs, or newsletters, this worksheet keeps you organized, focused, and confident in executing your ideas.
No more reinventing the wheel when your team needs a reminder of what to post (and what not to). This Social Media Policy Template ensures your team stays aligned and protects your brand online.
Covering best practices, content guidelines, crisis response protocols, and enforcement measures, it helps keep your social presence professional, consistent, and secure.
When a crisis hits, you need a plan—no scrambling allowed. This checklist ensures you stay calm, prepared, and professional in any situation.
With a step-by-step guide, our Crisis Checklist & Plan helps you respond quickly, maintain transparency, and communicate effectively to protect your brand’s reputation.
Ready to level up?
We pulled everything together in one place—head to our Free Resource Page, a great addition to your bookmark page. Share it with your team, and return whenever you need a quick boost.
And if this blog sounds a little too familiar (in a good way), pass it along to your fellow comms multitaskers. We could all use a gut check and some fresh perspectives from peers who get it, subscribe to our newsletter for all the marketing updates you’d need to know.