The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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Marketing for Community Builders: How You Create Content That Connects
Over the past few months, we’ve been digging deeper into the different personas from the quiz, helping you better understand yourself and how you work. We’ve covered the Strategic Planner, the Rule Follower, the Jack of All Trades, and today, we’re wrapping it up with the final persona: the Community Builder. If you’re the person who’s always checking in with your audience, loves sparking conversations, and believes that marketing is really about building relationships, this one’s for you.
Jump into 2024 by Putting Your Audience First
A new year offers a fresh start and an opportunity to reconnect with your audience and create an even bigger impact. We know you’re likely slammed with strategic planning, budget calls, and everything else under the sun, so here are some great ideas to make 2024 a comms and marketing year to remember for your nonprofit!
Are You Communicating Effectively?
Effective communication (conveying your nonprofit’s mission clearly through direct or indirect interactions with your audience) combined with transparency (keeping it real with your audience; what they see is what they get) are the key pillars you need to build trust with your audience.
How to Create an Accurate and Compelling Vision Statement
Your vision statement describes the world as you hope it will be if you’ve done your job effectively. It should feel a bit scary, a bit grandiose, and more than a bit audacious when you say it out loud. It should sound a little crazy to your staff and your supporters, but in a way that gets them excited by the possibilities. But it should also be accurate, and rooted in your organization’s perspective and identity.
Brand Loyalty for the Nonprofit Marketer
Brand loyalty is one key part of your brand equity: the value you’re delivering for your various audiences and for your sector overall. How do you, the brilliant nonprofit marketer, cultivate brand loyalty?
Facebook Fundraising: Do We Have a Choice?
According to Classy’s State of Modern Philanthropy Report 2022, Facebook pulls in the most traffic to fundraising campaigns out of all of the social platforms.