Effective communication (conveying your nonprofit’s mission clearly through direct or indirect interactions with your audience) combined with transparency (keeping it real with your audience; what they see is what they get) are the key pillars you need to build trust with your audience. 

Your vision statement describes the world as you hope it will be if you’ve done your job effectively. It should feel a bit scary, a bit grandiose, and more than a bit audacious when you say it out loud. It should sound a little crazy to your staff and your supporters, but in a way that gets them excited by the possibilities. But it should also be accurate, and rooted in your organization’s perspective and identity.

Brand loyalty is one key part of your brand equity: the value you’re delivering for your various audiences and for your sector overall. How do you, the brilliant nonprofit marketer, cultivate brand loyalty?

According to Classy’s State of Modern Philanthropy Report 2022, Facebook pulls in the most traffic to fundraising campaigns out of all of the social platforms.

You might already be using Instagram for recruiting, posting infographics, community-building, or just sharing videos of the office dog, but there’s one more use for this platform: fundraising!