Marketing for Community Builders: How You Create Content That Connects
As part of our Lemon Drop Campaign, we created the TGL Marketing Persona Quiz to help you figure out how you approach your comms work and what you might need most to succeed right now and in the long run. Haven’t taken the quiz yet? Now’s the perfect time. It’s quick, fun, and can help you learn more about your marketing strengths.
Over the past few months, we’ve been digging deeper into the different personas from the quiz, helping you better understand yourself and how you work. We’ve covered the Strategic Planner, the Rule Follower, the Jack of All Trades, and today, we’re wrapping it up with the final persona: the Community Builder.
If you’re the person who’s always checking in with your audience, loves sparking conversations, and believes that marketing is really about building relationships, this one’s for you.
Who You Are
You’re all about connection. You get that behind every comment, like, and share is a real person, and you know that real relationships are what turn followers into loyal fans.
You’re the first to jump into a conversation, answer a question, or hype up someone’s work. For you, marketing isn’t just about getting your message out there. It’s about creating a space where people feel seen and heard.
But being the heart of the community can get exhausting. You’re always “on,” and it can be tough to balance the emotional side of your work with all the other stuff on your plate.
How You Work
You’re always listening, engaging, and finding ways to make people feel like they’re part of something bigger. You’re the glue that holds it all together, whether that’s through a group chat, a live Q&A, or thoughtful content that sparks a conversation.
You don’t just talk at your audience. You talk with them. You’re flexible, open, and always ready to shift gears when your community’s needs change.
But let’s be real, it’s hard to keep up sometimes. With constant shifts in the digital landscape consisting of new algorithms, platform changes, and emerging tools (which you can stay in the loop on by subscribing to our newsletter), staying on top of trends while keeping your content meaningful can feel like a full-time job. Add to that the emotional labor of building authentic relationships online, and it’s easy to see how burnout creeps in.
Your role requires a mix of consistency, creativity, and empathy — all while juggling the ever-evolving expectations of your audience. The work is rewarding, but it’s also intense. You wish there were a way to make things a little easier without losing that personal touch that makes you, well, you.
Your Personalized Toolkit
We pulled together some resources to help you do what you do best—connect with your audience—without burning out.
While trying to juggle everything, it can be easy to lose sight of who you’re doing it for. This guide helps you stay focused on your target audience and makes delegation easier when your team is aligned on who you’re trying to reach. It’s a collaborative tool that helps define your current and ideal audiences, uncover their motivations, behaviors, and needs, and refine your messaging.
By understanding demographics, decision-making influences, and content preferences, this guide will shape your marketing strategy and improve engagement across the board.
This one-stop shop helps you prioritize and structure your big ideas without feeling overwhelmed. Our Content Planning Worksheet ensures that you map out platforms, define your unique niche, and build a strategy aligned with your goals.
Whether you're planning social posts, blogs, or newsletters, this worksheet keeps you organized, focused, and confident in executing your ideas.
What’s Next
This is the last post in our Marketing Persona Deep Dive series, but we’re not done sharing the good stuff. We’ve got more tools, tips, and resources coming your way. If you’re not already on our newsletter list, now’s the time to join. There we’ll send you helpful updates, new tools, and insights you can use in your comms work.
Thanks for being part of this community. Let’s keep learning, growing, and showing up for the people we serve.