The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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Marketing by the Book: A Rule Follower’s Guide to Marketing
Each month, we’re spotlighting one of the marketing personas from our recently released quiz, taking a closer look at what makes each one tick. We’ll break down your key strengths and share the curated tools and tips designed to help you thrive. Today, it’s all about our Rule Followers. If you’re the person who gets excited when platforms change, insists on double-checking for accessibility, and always has a style guide close at hand, this one is for you.
TGL Tested: Our Takes on Media Monitoring and Social Listening Tools
We’re back with the latest installment of TGL Tested, a blog series sharing our team’s expert opinions on popular digital marketing tools. This week we’re diving into the diverse topic of media monitoring and social listening platforms. In this blog post, we’ll discuss three of TGL’s tried-and-true (and cost effective) platforms, sharing an overview of features, pros, cons, and our best-use recommendation.
What to Include in Your Social Media Policy
Tempted to put off creating a social media policy for your company or organization? We do NOT recommend it. Today we’ll be taking a closer look together at what a social media policy is, why it's necessary, and the key elements that make one successful.
Frauds, Scams, and Fakes… What Can We Do?
Once we put ourselves out there into the world via content marketing or promoting our brands, we hopefully still start to build an audience. But with that comes some risks!
What To Know About Twitter For Professionals
Among all of the spaghetti Twitter has thrown at the wall lately, one feature our fellow social media marketers need to know about is Twitter for Professionals. Here’s what you need to know!
3 Common Branding Mistakes—and How To Fix Them
Read on to see what branding mistakes she sees most often in her work with non-profits, foundations and small businesses, and how they can be fixed.