The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
TGL Tested: Our Takes on Media Monitoring and Social Listening Tools
We’re back with the latest installment of TGL Tested, a blog series sharing our team’s expert opinions on popular digital marketing tools. This week we’re diving into the diverse topic of media monitoring and social listening platforms. In this blog post, we’ll discuss three of TGL’s tried-and-true (and cost effective) platforms, sharing an overview of features, pros, cons, and our best-use recommendation.
What to Include in Your Social Media Policy
Tempted to put off creating a social media policy for your company or organization? We do NOT recommend it. Today we’ll be taking a closer look together at what a social media policy is, why it's necessary, and the key elements that make one successful.
Frauds, Scams, and Fakes… What Can We Do?
Once we put ourselves out there into the world via content marketing or promoting our brands, we hopefully still start to build an audience. But with that comes some risks!
What To Know About Twitter For Professionals
Among all of the spaghetti Twitter has thrown at the wall lately, one feature our fellow social media marketers need to know about is Twitter for Professionals. Here’s what you need to know!
3 Common Branding Mistakes—and How To Fix Them
Read on to see what branding mistakes she sees most often in her work with non-profits, foundations and small businesses, and how they can be fixed.
Time for a Refresher: Are You Managing Your Email Marketing the Right (and Legal!) Way?
If you’re doing any kind of email marketing, or are planning to, it’s worth your time to brush up on how to do it properly and by the book. And if you don’t agree… this ain’t the blog post for you.
We’ll start with the nitty-gritty rules and regulations you should be following, and next week we’ll get into some design and content tips to improve your email performance and ensure you don’t get caught by those nasty little spam filters.