The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Tweet Tweet: Let’s Talk About Twitter’s Algorithm
How are you using Twitter these days?
Like most social media platforms, it is critical to understand how a platform like Twitter chooses which posts to show to which users and why, so that you can create content that will get in front of your ideal audience every day.
Tweak Your Tweets, Part Deux
Posting on socials is only half the battle. After you publish, being able to analyze your content and understand what’s working (and what’s not!) is crucial for successful social media management.
Spot The Fake!
The notifications are rolling in and your follower numbers are going up on Instagram and Twitter. But deep down you have a sneaking suspicion in your gut about some of your newfound friends. The pictures seem phony, the comments disingenuous, the handles don't make sense... are these followers even real?
Tweeting into an Abyss
Welcome back to week two of our journey into Twitter Analytics! (If you missed last week, catch up here.) Whether you’re tweeting for an advocacy organization or to sell unicorn t-shirts, it can be challenging to stay inspired and engaged when posts are sent into a massive abyss with sometimes no response.
Tweak Your Tweets
You write something perfectly insightful yet witty, diligently research the best hashtags, tag that perfect influencer for your business, hit “Tweet,” and then pat yourself on the back for managing to do it all in 140 characters. But what happens next?
