
The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.

Three Simple Video Editing Tools That Every Business Can Use
Marketing professionals wear many hats.
Even creating social media posts requires a slew of skills. You’re a copywriter, a photographer, a graphic designer, a strategist, a data analyst, and — if you’re staying on top of trends — a video editor.
But editing your videos doesn’t have to be complicated, whether they’re for social media, your website, advertisements, or literally anything else.
Fortunately, there are apps on apps on apps to help you become a kickass video editor with little to no experience.
Here are our three favorite video editing tools.

How Nonprofits Can Use Clubhouse to Build a Devoted Community
What if you could share your mission with ten million people — for free?
Clubhouse allows its users to do just that. And there are benefits for nonprofits, who can use this new platform to connect with potential donors and supporters around the world.
(As you might know already, to become a user you have to be invited, so start asking around! More and more people are joining by the week.)

The Future of Facebook
The future of Facebook — especially when it comes to marketing — remains a hot topic.
While some have predicted the social media giant will die a slow death, others expect Facebook’s monthly rollout of new features to keep users active and engaged. And let’s face it, we’re all still checking out those baby photos and wishing our aunts a happy birthday now and then.
But what started this debate over Facebook’s vitality?
Why would we ask, “Is Facebook marketing dying?” in the first place?

Three Facebook Marketing Tips for 2021
Last month we talked about the Facebook algorithm and how it determines what to show on a user’s feed. The next logical question for marketers like us to ask is, what content should I create on Facebook to reach my goals?

The Facebook Algorithm Explained
Over the last few years, the average organic reach for Business pages has dropped from 6% to as low as 2%.
In 2018, Facebook adjusted its algorithm to show people more updates and news from friends and family and the content they might enjoy, instead of promo content from businesses. This was based on feedback that people were getting frustrated with SO MUCH marketing spam, which was totally valid! What’s the point of sharing those baby photos if no one will see them at all?

3 Critical Things To Do To Prepare for the Holidays
As we roll into our ninth month of a global pandemic and what feels like the 1000th day of working from home, the holidays are on our minds.
This season is going to be… unique.