Marketing professionals wear many hats.

Even creating social media posts requires a slew of skills. You’re a copywriter, a photographer, a graphic designer, a strategist, a data analyst, and — if you’re staying on top of trends — a video editor.

But editing your videos doesn’t have to be complicated, whether they’re for social media, your website, advertisements, or literally anything else.

Fortunately, there are apps on apps on apps to help you become a kickass video editor with little to no experience.

Here are our three favorite video editing tools.

What if you could share your mission with ten million people — for free?

Clubhouse allows its users to do just that. And there are benefits for nonprofits, who can use this new platform to connect with potential donors and supporters around the world.

(As you might know already, to become a user you have to be invited, so start asking around! More and more people are joining by the week.)

So, you’ve decided to use Pinterest to generate more website traffic. Congrats! 🎉 We love Pinterest and we’ve been encouraging marketers to take advantage of this platform for years.

As a visual search engine, Pinterest promotes your content in ways other social media platforms can’t.

The future of Facebook — especially when it comes to marketing — remains a hot topic.

While some have predicted the social media giant will die a slow death, others expect Facebook’s monthly rollout of new features to keep users active and engaged. And let’s face it, we’re all still checking out those baby photos and wishing our aunts a happy birthday now and then.

But what started this debate over Facebook’s vitality?

Why would we ask, “Is Facebook marketing dying?” in the first place?

Last month we talked about the Facebook algorithm and how it determines what to show on a user’s feed. The next logical question for marketers like us to ask is, what content should I create on Facebook to reach my goals?

Over the last few years, the average organic reach for Business pages has dropped from 6% to as low as 2%.

In 2018, Facebook adjusted its algorithm to show people more updates and news from friends and family and the content they might enjoy, instead of promo content from businesses. This was based on feedback that people were getting frustrated with SO MUCH marketing spam, which was totally valid! What’s the point of sharing those baby photos if no one will see them at all?