The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
3 Critical Things To Do To Prepare for the Holidays
As we roll into our ninth month of a global pandemic and what feels like the 1000th day of working from home, the holidays are on our minds.
This season is going to be… unique.
Copy for a Good Cause
This week, we’ll show you how to apply those same concepts to fundraising and donations, just for our wonderful Slice-ers who are do-gooders, non-profit staffers, and volunteers -- or who just really want raise some money for people who need it.
Quick Tips to Make Your Content More Mobile-Friendly
It's not that hard to make your content mobile-friendly these days, but really double-checking that it IS matters even more now.
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In 2018, 52% of website traffic was generated through mobile devices.
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85% of the time Twitter users spend on Twitter is on a mobile device.
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80% of web browsing is on a mobile device.
How to Know If Your Micro-Influencer Campaign Is a Success
Without taking the time to measure the results of a joint video or a paid promotion, it’s impossible to say if it was a good investment of your time or your money. Here are some key metrics to review with your micro-influencer partner, which can tell you both if this was an experiment worth repeating or just a one-time fun time.
7 Ways to Work With Micro-Influencers
We’ve talked about how to find a great micro-influencer to help promote your product or service. This week, here are 7 types of campaigns you can run with your micro-influencer, to reach more of your ideal audience, build brand recognition, and establish a trusting and mutually-beneficial partnership.
Pop Quiz! What’s a Brand Voice?
Defining your voice and tone in 3 adjectives isn’t a new idea, but it’s an activity that is often left off the table as everyone gets excited about new copy for a campaign or the design of a new website. Give it a go, and tell us how it went!