The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
3 Critical Things To Do To Prepare for the Holidays
As we roll into our ninth month of a global pandemic and what feels like the 1000th day of working from home, the holidays are on our minds.
This season is going to be… unique.
Is It Great to Automate?
Good marketers and content creators can’t discuss social media without mentioning an automation tool, because it's a timesaver and because tools are neat. But great marketers and content creators use automation selectively and effectively.
Copy for a Good Cause
This week, we’ll show you how to apply those same concepts to fundraising and donations, just for our wonderful Slice-ers who are do-gooders, non-profit staffers, and volunteers -- or who just really want raise some money for people who need it.
Quick Tips to Make Your Content More Mobile-Friendly
It's not that hard to make your content mobile-friendly these days, but really double-checking that it IS matters even more now.
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In 2018, 52% of website traffic was generated through mobile devices.
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85% of the time Twitter users spend on Twitter is on a mobile device.
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80% of web browsing is on a mobile device.
How to Know If Your Micro-Influencer Campaign Is a Success
Without taking the time to measure the results of a joint video or a paid promotion, it’s impossible to say if it was a good investment of your time or your money. Here are some key metrics to review with your micro-influencer partner, which can tell you both if this was an experiment worth repeating or just a one-time fun time.
7 Ways to Work With Micro-Influencers
We’ve talked about how to find a great micro-influencer to help promote your product or service. This week, here are 7 types of campaigns you can run with your micro-influencer, to reach more of your ideal audience, build brand recognition, and establish a trusting and mutually-beneficial partnership.