Every marketing budget should make room for video content — and we’ve been saying it for years.

Why? Because people can’t get enough of it. Demand is so high right now that most businesses plan to up their video content production even more in 2021.

There are many different types of videos you can post, and one type to consider is live. We all know Facebook live (they’ve been around for a while) and Instagram live (a fan favorite), but have you checked out Twitter or LinkedIn live lately? What about YouTube and TikTok?

Content creation for social media can be exhausting. Staying up to date on the latest tactics for each platform can make your eyes cross.

Add ever-changing analytics to the equation — or even declining reach, followers, and engagement rates — and it’s easy to feel discouraged and frustrated.

What if you’re not getting desired results on some of your channels because you’re creating the wrong type of content?

It’s time to review these terms and make sure you’re not wasting your time creating social content for a search engine. Allow us to explain!

As marketers understanding the algorithms behind the social media platforms we use is essential to creating and implementing a strategy.

The Instagram algorithm is built to show the highest-engagement and most relevant posts first, which means you want to be consistently creating unique content and creating ways to engage with your followers.

This ain’t easy.

Let’s look at three unique things you can implement in your strategy to grow your following based on what we know about Instagram’s algorithm.

Ever heard the term “micro-influencer”?

These are individuals with relatively small audiences (between 5,000 and 20,000 followers on Instagram, for example), who can be promotional partners for your cause or your business.

Communication today is increasingly virtual. Think about all the times you've shot off a text or email versus picking up a phone. You're not just talking to your homies; you might also be texting a hair salon to see if there's an appointment available this weekend, or setting up a dinner reservation through an app. Businesses of all kinds are adapting to meet people on the communication channels they are already using.