Content creation for social media can be exhausting. Staying up to date on the latest tactics for each platform can make your eyes cross.

Add ever-changing analytics to the equation — or even declining reach, followers, and engagement rates — and it’s easy to feel discouraged and frustrated.

What if you’re not getting desired results on some of your channels because you’re creating the wrong type of content?

It’s time to review these terms and make sure you’re not wasting your time creating social content for a search engine. Allow us to explain!

As marketers understanding the algorithms behind the social media platforms we use is essential to creating and implementing a strategy.

The Instagram algorithm is built to show the highest-engagement and most relevant posts first, which means you want to be consistently creating unique content and creating ways to engage with your followers.

This ain’t easy.

Let’s look at three unique things you can implement in your strategy to grow your following based on what we know about Instagram’s algorithm.

Ever heard the term “micro-influencer”?

These are individuals with relatively small audiences (between 5,000 and 20,000 followers on Instagram, for example), who can be promotional partners for your cause or your business.

Communication today is increasingly virtual. Think about all the times you've shot off a text or email versus picking up a phone. You're not just talking to your homies; you might also be texting a hair salon to see if there's an appointment available this weekend, or setting up a dinner reservation through an app. Businesses of all kinds are adapting to meet people on the communication channels they are already using.

If we’re being honest, optimizing a Business Facebook Page is quite the process. You have the Template (🎉good job nailing that last week🎉), About language, graphics, buttons, tabs, messaging and auto-responders... the list goes on, and updates to these features happen often, and often without warning. It can feel really tempting to just post every so often, ignore all the features, and hope it still works for your business. This week, it’s time to be a little more pro and level up your Facebook marketing!

Whether you inherited a company’s Facebook Page or created your own from scratch, there are SO MANY ways you can customize it. And Facebook keeps adding more and more tools, such as featured user recommendations and adding new buttons to encourage action. There's a solid chance that, unless Facebook is your full-time gig, you're not aware of all the things you can do to make your page look, like, totes gorge!