The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Are Your Posts Popping Off or Falling Flat? Here’s How to Know
Not every post is going to be a viral hit, and that’s okay. Social media success isn’t just about big numbers; it’s about knowing what’s resonating with your audience and why. The good news? You don’t have to guess. Today, we’ll walk you through how to assess your posts’ performance, take a closer look at Instagram and LinkedIn analytics, and explore ways to refine your strategy moving forward.
Tweak Your Tweets, Part Deux
Posting on socials is only half the battle. After you publish, being able to analyze your content and understand what’s working (and what’s not!) is crucial for successful social media management.
Quick Tips to Make Your Content More Mobile-Friendly
It's not that hard to make your content mobile-friendly these days, but really double-checking that it IS matters even more now.
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In 2018, 52% of website traffic was generated through mobile devices.
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85% of the time Twitter users spend on Twitter is on a mobile device.
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80% of web browsing is on a mobile device.
These Metrics Make You Look Good
Not all social media metrics are created equal. Some can give you key actionable insights into your business, but others just flatter your ego. While that's nice every once in a while (we're all about boosting that mojo) we want to make sure you stay focused on metrics that matter. How do you know if social media is actually helping you achieve your business goals?
Break the Useless Metrics Spell
You know you need to look at your social media metrics regularly. But does it ever feel like Groundhog Day when you try to look at your Facebook Insights or your Twitter Analytics?
Another Tool in the Toolbox
There are so many tools out there designed to help you execute your social media campaigns. There are ones that analyze your analytics, ones that schedule your posts, ones that monitor your brand mentions... the list goes on and on. It always seems like there’s a new one getting added to the list. It can be tempting to add every bright, shiny, and new tool to your digital toolbox, but how do you know if it’s worth it?