social media analytics

These Metrics Make You Look Good

Not all social media metrics are created equal. Some can give you key actionable insights into your business, but others just flatter your ego. While that's nice every once in a while (we're all about boosting that mojo) we want to make sure you stay focused on metrics that matter. How do you know if social media is actually helping you achieve your business goals?

Another Tool in the Toolbox

There are so many tools out there designed to help you execute your social media campaigns. There are ones that analyze your analytics, ones that schedule your posts, ones that monitor your brand mentions... the list goes on and on. It always seems like there’s a new one getting added to the list. It can be tempting to add every bright, shiny, and new tool to your digital toolbox, but how do you know if it’s worth it?

It Was the Best of Posts, It Was the Worst of Posts

We started last week with the basics of our Facebook Insights dashboard, everything from engagement to followers to page actions. (Missed it? Need a refresher? Click here).

Pat yourself on the back, young grasshopper, because you are now ready to take the next step in our journey:

How are your individual posts measuring up?

Facebook Insights, Explained

Imagine: You’ve been managing your company’s Facebook page. You’ve drafted content and posted, garnering a few likes or shares here and there. You've shared it with your friends and family, and they're super pumped about it.

You’re probably feeling pretty pleased (who doesn’t love the instant affirmation of a like?), but how do you really know if your content is working? Let's dive into your Facebook page’s Insights (located at the top of your Facebook page) and…

ACK! Information overload!