Not all social media metrics are created equal. Some can give you key actionable insights into your business, but others just flatter your ego. While that's nice every once in a while (we're all about boosting that mojo) we want to make sure you stay focused on metrics that matter. How do you know if social media is actually helping you achieve your business goals?
You know you need to look at your social media metrics regularly. But does it ever feel like Groundhog Day when you try to look at your Facebook Insights or your Twitter Analytics?
There are so many tools out there designed to help you execute your social media campaigns. There are ones that analyze your analytics, ones that schedule your posts, ones that monitor your brand mentions... the list goes on and on. It always seems like there’s a new one getting added to the list. It can be tempting to add every bright, shiny, and new tool to your digital toolbox, but how do you know if it’s worth it?
We started last week with the basics of our Facebook Insights dashboard, everything from engagement to followers to page actions. (Missed it? Need a refresher? Click here).
Pat yourself on the back, young grasshopper, because you are now ready to take the next step in our journey:
How are your individual posts measuring up?
Imagine: You’ve been managing your company’s Facebook page. You’ve drafted content and posted, garnering a few likes or shares here and there. You've shared it with your friends and family, and they're super pumped about it.
You’re probably feeling pretty pleased (who doesn’t love the instant affirmation of a like?), but how do you really know if your content is working? Let's dive into your Facebook page’s Insights (located at the top of your Facebook page) and…
ACK! Information overload!
Welcome back to week two of our journey into Twitter Analytics! (If you missed last week, catch up here.) Whether you’re tweeting for an advocacy organization or to sell unicorn t-shirts, it can be challenging to stay inspired and engaged when posts are sent into a massive abyss with sometimes no response.
You write something perfectly insightful yet witty, diligently research the best hashtags, tag that perfect influencer for your business, hit “Tweet,” and then pat yourself on the back for managing to do it all in 140 characters. But what happens next?
Are there one or two perfect times to post on your social media channels? A sweet spot, where most of your followers will see your post and deliver a cascade of "likes" and clicks?
Other than your loyal supporters and friends liking your company’s posts, you probably have at least a handful of followers you don’t even recognize.
Instagram Insights are here to help. Let’s break down what Insights can (and can’t) tell you, to help demystify your audience.
Since Instagram rolled out Insights earlier this year, you can uncross those digits and actually see how many people your posts reach, who your audience is, and whether or not your profile (and your website) is getting checked out. Basically, all the good stuff you need to professionally step up your Insta-game.