The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
A Few of the Social Media Metrics That Actually Matter
You don’t need to track everything. There are a few basic social media metrics that most marketers agree are important, but the rest of your metrics report should be determined by your goals! Be smart about this, and you won’t waste time generating report after report that never gets read or used.
How Much Time and Effort Social Media Marketing Really Takes
Finding and hiring talented, qualified, and professional people to run your social media marketing is so critical, and we’re not just saying that because we are some of those people. Professionals can mean the difference between a public presence that’s embarrassing and one that’s compelling. And they can directly impact your bottom line.
How to be an Empathetic Marketer
Far too often, we assume that we know what our audiences want because they’re probably a lot like us. But that’s a critical mistake. To truly understand our audiences, we need to work on being more empathetic, or trying to understand their feelings, without bringing our own biases into it.
Here are some quick tips for brushing up on your empathy skills, so you can build stronger relationships with your customers and supporters.
5 Reasons Why Consistency is Critical in Content Marketing
The process of coming up with relevant content for your audience, writing that content, creating visuals to go with it, publishing it across multiple channels, and doing this regularly for the foreseeable future can be intimidating. Yes, it’s hard. But it’s worth it!
A Primer for the Professional Marketer
Recently, we were a part of a large team of consultants who could not understand each other. What one person called “marketing,” another person called “advertising,” and yet a third called “communications.”
What’s the Most Valuable Way You Can Spend Your Time Marketing Your Business?
It’s content. Really well-crafted and quality content that your ideal customers will find so relevant to their professional goals or daily lives that they just have to have more.