The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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Using AI in Social Media? Here’s Where to Draw the Line
Where shouldn’t we use AI? While AI can make social media teams faster and more efficient, not every part of marketing benefits from automation. Marketing still needs personality behind it. When AI starts carrying too much of that weight, audiences can feel it. Here are a few areas where AI shouldn’t be the first resort.
How Video Content Builds Brand Trust and Credibility
Open any social platform, and you’re bound to see a video almost immediately. In the current digital environment where audiences are more skeptical than ever, video does something that static content simply can’t: it restores the human signals we rely on to decide who, and what we trust. Let’s break down how video=trust.
Let's Talk About the AI Elephant in the Room
AI is no longer a “future trend” that we marketers can casually observe from the sidelines. It’s embedded in the platforms we use and the workflows we rely on every day. So it’s no longer a question of whether marketers should use AI. The real question is: How can we use it without losing the very thing that makes marketing effective in the first place — connection?
TGL Trusted: Contractor vs. Employee Risk in Digital Marketing (with HR Allies)
Today, we’re taking a closer look at one of the behind-the-scenes challenges that can quietly put brands at risk: Working with contractors. For many digital marketing teams, contract work feels like a natural fit; however, that flexibility can come with hidden risks if the structure behind it isn’t as intentional as the work itself. Danielle Verderosa, Founder of HR Allies, has spent decades helping business leaders navigate those risks.
Keeping Your Brain Sharp In the Age of AI
Artificial intelligence is everywhere right now, and in many ways, it’s starting to consume how we work and think. While AI can absolutely be helpful, it should stay in its lane. It’s meant to support your thinking, not replace it. Read on for our advice on developing a healthy, functional relationship with AI tools when using them to support your digital marketing work.
TGL Trusted: Building Brands with Intention (with Friendly Design Co)
As we kick off the new year, we’re continuing the TGL Trusted series. Today, we’re continuing our design talk with our friends and partners at Friendly Design Co. We sat down with Ross Nover, Friendly’s Founder and Creative Director, and Hannah Karl, Design Director, to get their take on what makes design effective in branding, the challenges clients face, and how thoughtful partnerships elevate every project. Here’s how organizations can make their design choices more strategic and aligned with their message.