The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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In the Trenches with Jade Martin: Building a Career Rooted in Care
When you talk to The Good Lemon’s Digital Content Specialist, Jade Martin, it doesn’t take long to notice her appreciation for the little things that make a story feel human. That instinct for connection has shaped her journey at The Good Lemon, where she blends creative storytelling, design sensibility, and a genuine curiosity about people into every piece of content she touches.
10 Things Our Team Can’t Live Without
Ten years in, we’ve learned that the secret to doing good work is the small comforts, habits, and hacks that keep us grounded and energized through it all. From the practical to the cozy, these are the 10 things the TGL team can’t live without!
TGL Trusted: Designing for Connection, Not Just Attention (with JulieCo Creative)
From brand storytelling to bite-sized posts that stop the scroll, your visual content has the power to shape how audiences see and remember you. But consistency, creativity, and strategy don’t always come easy, especially for small teams juggling multiple platforms. That’s where Julie Smith of JulieCo Creative comes in. We sat down with her to talk all things digital design, content creation, and how to get the most out of working with a creative partner.
Social Listening: Your First Line of Defense in Risk Management
When brands skip social listening, it’s not just mentions and story tags they’re missing out on, they can miss the early warning signs that something’s about to go wrong. Social listening prevents the kinds of challenges that can quietly erode trust, reputation, and reach — before they have a chance to make headlines and cause damage.
10 Questions We Always Get Asked (and Our Honest Answers)
Whether you’re building your first social strategy or refining a long-running one, these are the 10 marketing questions we hear most often. From platform decisions to posting schedules to whether boosting a post is really worth it, these are the topics that come up again and again with our clients. Here are our answers that just might save you a few Google searches!
In the Trenches with Becca Coates: Turning Meaning into Momentum
When The Good Lemon’s Digital Marketing Manager, Becca Coates, talks about her work, the word that comes up again and again is meaning. The pursuit of meaningful work is exactly what draws nonprofits and mission-driven organizations to The Good Lemon, and what makes Becca such a strong partner for them. She helps organizations tell stories that connect to values, impact, and real people’s lives.