When you talk to The Good Lemon’s Digital Content Specialist, Jade Martin, it doesn’t take long to notice her appreciation for the little things that make a story feel human. That instinct for connection has shaped her journey at The Good Lemon, where she blends creative storytelling, design sensibility, and a genuine curiosity about people into every piece of content she touches.

When The Good Lemon’s Digital Marketing Manager, Becca Coates, talks about her work, the word that comes up again and again is meaning. The pursuit of meaningful work is exactly what draws nonprofits and mission-driven organizations to The Good Lemon, and what makes Becca such a strong partner for them. She helps organizations tell stories that connect to values, impact, and real people’s lives.

Erin Mishkin, Digital Marketing Manager at TGL specializes in social media content creation for nonprofits and mission-driven organizations, helping her clients strengthen their digital presence. Here, she shares the principles that guide her work and the values she brings to her role at TGL.

In the Trenches is our storytelling series spotlighting the lived experiences of The Good Lemon team. When strategist Aaron Maisler moved back to the U.S. after years in Japanese broadcast journalism, he wasn’t exactly sure what his next chapter would look like. But one thing was clear: he still wanted to tell stories that mattered.