When you talk to The Good Lemon’s Digital Content Specialist, Jade Martin, it doesn’t take long to notice her appreciation for the little things that make a story feel human. That instinct for connection has shaped her journey at The Good Lemon, where she blends creative storytelling, design sensibility, and a genuine curiosity about people into every piece of content she touches.

Erin Mishkin, Digital Marketing Manager at TGL specializes in social media content creation for nonprofits and mission-driven organizations, helping her clients strengthen their digital presence. Here, she shares the principles that guide her work and the values she brings to her role at TGL.

In the Trenches is our storytelling series spotlighting the lived experiences of The Good Lemon team. When strategist Aaron Maisler moved back to the U.S. after years in Japanese broadcast journalism, he wasn’t exactly sure what his next chapter would look like. But one thing was clear: he still wanted to tell stories that mattered.