The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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Are You Communicating Effectively?
Effective communication (conveying your nonprofit’s mission clearly through direct or indirect interactions with your audience) combined with transparency (keeping it real with your audience; what they see is what they get) are the key pillars you need to build trust with your audience.
Is Word of Mouth Still Effective?
Digital WOM marketing can help you reach a large audience quickly and build greater brand awareness, to complement the great reviews you hopefully are already getting from your customers. It makes sense to embrace both digital and traditional WOM marketing, but here are some things to keep in mind…
Are You Utilizing Captions to Their Full Potential?
A study by Verizon Media found that 69% of users watch videos with the sound off in public places, and 25% of users watch videos without sound in private areas. If the value of your content comes through mainly thanks to the audio rather than the visuals, captioning your videos is a must.
How You Can Use Instagram Insights to Get Ahead
Those days are gone now that X (formerly Twitter) has drastically changed the price for access to its API. But Instagram is another popular platform that can give us valuable information, and it’s free.
What does Meta’s Threads mean for your non-profit?
On July 5, Meta rolled out its new app, Threads. Gaining over 100 million downloads in less than a week, it’s safe to assume that Threads offers solace among the Twitter (or “X”) chaos. The big questions here are, what is Threads and is it worth it?
TGL’s Need-to-Know News Round-Up
Here’s some of the latest info and news that might have an impact on your current digital communications strategy, from account management to AI.