The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Are You Utilizing Captions to Their Full Potential?
A study by Verizon Media found that 69% of users watch videos with the sound off in public places, and 25% of users watch videos without sound in private areas. If the value of your content comes through mainly thanks to the audio rather than the visuals, captioning your videos is a must.
How You Can Use Instagram Insights to Get Ahead
Those days are gone now that X (formerly Twitter) has drastically changed the price for access to its API. But Instagram is another popular platform that can give us valuable information, and it’s free.
What does Meta’s Threads mean for your non-profit?
On July 5, Meta rolled out its new app, Threads. Gaining over 100 million downloads in less than a week, it’s safe to assume that Threads offers solace among the Twitter (or “X”) chaos. The big questions here are, what is Threads and is it worth it?
TGL’s Need-to-Know News Round-Up
Here’s some of the latest info and news that might have an impact on your current digital communications strategy, from account management to AI.
There’s Still Time for a Mother’s Day Marketing Campaign
Is it worth it? Americans are planning to spend around $36B on the holiday this year, which is a big increase from past years. People might be just as willing to donate as they are to spend, too! In fact, they might be more into doing something meaningful.
Time For Your Latest Twitter Update
If you check some of your favorite news sources right now, you’ll see lots of breathless coverage about Twitter once again “descending into chaos” and more Tweet-by-Tweet recaps of Elon Musk’s trolling. It’s time for another Twitter update!