The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
How to Create an Accurate and Compelling Vision Statement
Your vision statement describes the world as you hope it will be if you’ve done your job effectively. It should feel a bit scary, a bit grandiose, and more than a bit audacious when you say it out loud. It should sound a little crazy to your staff and your supporters, but in a way that gets them excited by the possibilities. But it should also be accurate, and rooted in your organization’s perspective and identity.
The Do’s and Don’ts of Effective Mission Statements
It’s a super important bit of brand collateral, because this little mission statement (which is usually no longer than a sentence or two) contains the whole point of your organization’s existence. It defines your organization’s purpose: the what you do, and the who it’s for.
How to Step It Up on LinkedIn in 2023
Why not focus on a social platform that is specifically for older, professional users, that is consistently growing (with more than 900 million users in 200 countries and regions), and higher average engagement rates?
Frauds, Scams, and Fakes… What Can We Do?
Once we put ourselves out there into the world via content marketing or promoting our brands, we hopefully still start to build an audience. But with that comes some risks!
Brand Loyalty for the Nonprofit Marketer
Brand loyalty is one key part of your brand equity: the value you’re delivering for your various audiences and for your sector overall. How do you, the brilliant nonprofit marketer, cultivate brand loyalty?
Things You'll Need for Content Marketing Success in 2023
The new year has already kicked off; do you have everything you need for effective and consistent content marketing, or are you still trying to get organized?