The Slice

Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.

Key Twitter Metrics to Track Right Now
Katie Stanton Katie Stanton

Key Twitter Metrics to Track Right Now

Given everything that’s going on with Twitter, though, one key question has come up again and again. How do you know whether it’s time to abandon the Twitter ship, or if you should hold the course? One way to make this decision is to pick a few Twitter metrics to serve as your guide.

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What Else Do We Do About Twitter?
Katie Stanton Katie Stanton

What Else Do We Do About Twitter?

Despite the drama of it all, the way Twitter functions is still changing in ways big and small, and we communicators need to keep track.

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What Do We Do About Twitter?
Renee Tate Renee Tate

What Do We Do About Twitter?

Is this it? Is Twitter over? It's tough to say, but there are serious questions about Twitter's ability to keep operating after hundreds of employees decided to quit today, including many critical engineers and moderation staffers. If you're asking yourself whether it's worth it to stay on Twitter, it's time to prepare for the worst while monitoring what's happening.

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