
The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.

Key Twitter Metrics to Track Right Now
Given everything that’s going on with Twitter, though, one key question has come up again and again. How do you know whether it’s time to abandon the Twitter ship, or if you should hold the course? One way to make this decision is to pick a few Twitter metrics to serve as your guide.

What Else Do We Do About Twitter?
Despite the drama of it all, the way Twitter functions is still changing in ways big and small, and we communicators need to keep track.

What Do We Do About Twitter?
Is this it? Is Twitter over? It's tough to say, but there are serious questions about Twitter's ability to keep operating after hundreds of employees decided to quit today, including many critical engineers and moderation staffers. If you're asking yourself whether it's worth it to stay on Twitter, it's time to prepare for the worst while monitoring what's happening.

Facebook Fundraising: Do We Have a Choice?
According to Classy’s State of Modern Philanthropy Report 2022, Facebook pulls in the most traffic to fundraising campaigns out of all of the social platforms.

Instagram Fundraising: Not Just For Influencers
You might already be using Instagram for recruiting, posting infographics, community-building, or just sharing videos of the office dog, but there’s one more use for this platform: fundraising!

Top Tips for Twitter Fundraising on Giving Tuesday
Giving Tuesday is a little over six weeks away, and while that sounds like plenty of time, it will sneak up on you if you're not careful! We're dedicating the next few Slices to digital fundraising, so you can be sure you're ready for November 29.