Like the fun puzzles in a Highlights magazine (remember those!?) Meta keeps us marketers on our toes with their new and not-so-new features. Recently, we received a question about Facebook's two tools for advertising: the Ad Center versus the Ad Manager. Is it semantics, or is there an actual difference?

LinkedIn introduced its own live-streaming in February 2019, but the pandemic has reignited the need for brands to connect with their audiences authentically and in real-time. And many of our clients are investing more and more in LinkedIn, since Twitter is icky and Facebook is flailing. In this piece, we'll break down the deets on LinkedIn Live.

#GivingTuesday is a little over two months away, and, while that sounds like plenty of time, it will sneak up on you if you're not careful! Here are five things you can start to build into your daily tasks to ensure you're ahead of the game and ready for November 29.

Consistency can look a lot of ways; you don’t have to post on your social channels every single day, but you should pick a regular schedule for posts that you can handle for the long-term.

How can you possibly create that much social media content, you ask?

Copywriting is an absolute necessity for any business, but it's also one of the most challenging parts of creating content. In fact, many people don't even realize they need to improve their copywriting until they start seeing lower conversion rates, poor engagement on social, confused employees, and other worrying signs that their copy isn't doing its job. Fortunately, there are things you can do to make sure your copy is as compelling as possible to reach your audiences (both internal and external), while still aligning with the rest of your brand’s messaging and voice.

If you’ve been seeing the phrase “quiet quitting” everywhere you look lately, it’s not just you. Everyone is talking about how doing exactly what your job is, and nothing more is changing the workplace. Here’s what to prioritize if/when you need to scale back or streamline your marketing efforts, for whatever reason.