The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Facebook is becoming a “discovery engine”
Facebook just announced some major changes, and you’ll notice that your feed will soon look a lot more like TikTok.
What To Know About Twitter For Professionals
Among all of the spaghetti Twitter has thrown at the wall lately, one feature our fellow social media marketers need to know about is Twitter for Professionals. Here’s what you need to know!
How Social Networking is Evolving
The next generation of social networking is here! In fact, it’s been here for quite a while, depending on who you ask.
“Authenticity” is the new hotness, and so we need to be prepared to keep it way more real than we’re used to doing on Instagram or LinkedIn. Here’s a quick run-down of what you need to know about the future of digital community
A Little Twitter Change Has Big Implications
In case this flew under your radar this past week, here's an important update from Twitter.
Should We Panic About Twitter?
If you’re all in on Twitter for reaching your supporters and customers, curating your brand image, and marketing your business to new eyes, there’s no need to panic and #deleteyouraccount.
But keep an eye on your community and on the platform as the dust continues to settle.
A Few of the Social Media Metrics That Actually Matter
You don’t need to track everything. There are a few basic social media metrics that most marketers agree are important, but the rest of your metrics report should be determined by your goals! Be smart about this, and you won’t waste time generating report after report that never gets read or used.