Why not focus on a social platform that is specifically for older, professional users, that is consistently growing (with more than 900 million users in 200 countries and regions), and higher average engagement rates?

The new year has already kicked off; do you have everything you need for effective and consistent content marketing, or are you still trying to get organized?

Given everything that’s going on with Twitter, though, one key question has come up again and again. How do you know whether it’s time to abandon the Twitter ship, or if you should hold the course? One way to make this decision is to pick a few Twitter metrics to serve as your guide.

Despite the drama of it all, the way Twitter functions is still changing in ways big and small, and we communicators need to keep track.