The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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What Do We Do About Twitter?
Is this it? Is Twitter over? It's tough to say, but there are serious questions about Twitter's ability to keep operating after hundreds of employees decided to quit today, including many critical engineers and moderation staffers. If you're asking yourself whether it's worth it to stay on Twitter, it's time to prepare for the worst while monitoring what's happening.
Facebook Fundraising: Do We Have a Choice?
According to Classy’s State of Modern Philanthropy Report 2022, Facebook pulls in the most traffic to fundraising campaigns out of all of the social platforms.
Instagram Fundraising: Not Just For Influencers
You might already be using Instagram for recruiting, posting infographics, community-building, or just sharing videos of the office dog, but there’s one more use for this platform: fundraising!
Top Tips for Twitter Fundraising on Giving Tuesday
Giving Tuesday is a little over six weeks away, and while that sounds like plenty of time, it will sneak up on you if you're not careful! We're dedicating the next few Slices to digital fundraising, so you can be sure you're ready for November 29.
One Of These Ads Is Not Like The Other
Like the fun puzzles in a Highlights magazine (remember those!?) Meta keeps us marketers on our toes with their new and not-so-new features. Recently, we received a question about Facebook's two tools for advertising: the Ad Center versus the Ad Manager. Is it semantics, or is there an actual difference?
Should We Be Live?
LinkedIn introduced its own live-streaming in February 2019, but the pandemic has reignited the need for brands to connect with their audiences authentically and in real-time. And many of our clients are investing more and more in LinkedIn, since Twitter is icky and Facebook is flailing. In this piece, we'll break down the deets on LinkedIn Live.