The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Search by Topic, Tool, or Trend
What You Need to Know About Social Media Stories in 2021
If you’re not using the Story format yet for your social media marketing, it’s definitely time to start. Here are some quick tips for Stories across different channels, so you can start imagining the possibilities for your own campaigns.
How to be an Empathetic Marketer
Far too often, we assume that we know what our audiences want because they’re probably a lot like us. But that’s a critical mistake. To truly understand our audiences, we need to work on being more empathetic, or trying to understand their feelings, without bringing our own biases into it.
Here are some quick tips for brushing up on your empathy skills, so you can build stronger relationships with your customers and supporters.
Web and Social Media Trends in 2021 So far
Clients and colleagues have been asking a lot of questions about their online audiences and their behavior lately!
We dug into some recent research to get helpful insights on how people are using the Internet and social media so far in 2021, as we get closer to a post-pandemic reality.
5 Reasons Why Consistency is Critical in Content Marketing
The process of coming up with relevant content for your audience, writing that content, creating visuals to go with it, publishing it across multiple channels, and doing this regularly for the foreseeable future can be intimidating. Yes, it’s hard. But it’s worth it!
Quick Hits: Social Media Updates That You Need to Know
You might have heard us say (repeatedly) that you need to be ready for anything when it comes to your social media strategy, because platforms like Facebook and Instagram make changes suddenly and not always with warning.
Here are some of the latest updates you should know about!
Time for a Refresher: Are You Managing Your Email Marketing the Right (and Legal!) Way?
If you’re doing any kind of email marketing, or are planning to, it’s worth your time to brush up on how to do it properly and by the book. And if you don’t agree… this ain’t the blog post for you.
We’ll start with the nitty-gritty rules and regulations you should be following, and next week we’ll get into some design and content tips to improve your email performance and ensure you don’t get caught by those nasty little spam filters.