Don’t worry, you don’t need to be a professional videographer to create Reels. With time, experimentation, and a willingness to experiment, you’ll be a Reels Master real quick.

Here are three tips for approaching your Reels content, including examples of successful nonprofits who effectively apply them.

Marketing professionals wear many hats.

Even creating social media posts requires a slew of skills. You’re a copywriter, a photographer, a graphic designer, a strategist, a data analyst, and — if you’re staying on top of trends — a video editor.

But editing your videos doesn’t have to be complicated, whether they’re for social media, your website, advertisements, or literally anything else.

Fortunately, there are apps on apps on apps to help you become a kickass video editor with little to no experience.

Here are our three favorite video editing tools.

What if you could share your mission with ten million people — for free?

Clubhouse allows its users to do just that. And there are benefits for nonprofits, who can use this new platform to connect with potential donors and supporters around the world.

(As you might know already, to become a user you have to be invited, so start asking around! More and more people are joining by the week.)

Content creation for social media can be exhausting. Staying up to date on the latest tactics for each platform can make your eyes cross.

Add ever-changing analytics to the equation — or even declining reach, followers, and engagement rates — and it’s easy to feel discouraged and frustrated.

What if you’re not getting desired results on some of your channels because you’re creating the wrong type of content?

It’s time to review these terms and make sure you’re not wasting your time creating social content for a search engine. Allow us to explain!