The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Web and Social Media Trends in 2021 So far
Clients and colleagues have been asking a lot of questions about their online audiences and their behavior lately!
We dug into some recent research to get helpful insights on how people are using the Internet and social media so far in 2021, as we get closer to a post-pandemic reality.
5 Reasons Why Consistency is Critical in Content Marketing
The process of coming up with relevant content for your audience, writing that content, creating visuals to go with it, publishing it across multiple channels, and doing this regularly for the foreseeable future can be intimidating. Yes, it’s hard. But it’s worth it!
Quick Hits: Social Media Updates That You Need to Know
You might have heard us say (repeatedly) that you need to be ready for anything when it comes to your social media strategy, because platforms like Facebook and Instagram make changes suddenly and not always with warning.
Here are some of the latest updates you should know about!
Time for a Refresher: Are You Managing Your Email Marketing the Right (and Legal!) Way?
If you’re doing any kind of email marketing, or are planning to, it’s worth your time to brush up on how to do it properly and by the book. And if you don’t agree… this ain’t the blog post for you.
We’ll start with the nitty-gritty rules and regulations you should be following, and next week we’ll get into some design and content tips to improve your email performance and ensure you don’t get caught by those nasty little spam filters.
Three Tips for Reely Great Reels for Your Nonprofit
Don’t worry, you don’t need to be a professional videographer to create Reels. With time, experimentation, and a willingness to experiment, you’ll be a Reels Master real quick.
Here are three tips for approaching your Reels content, including examples of successful nonprofits who effectively apply them.
Three Simple Video Editing Tools That Every Business Can Use
Marketing professionals wear many hats.
Even creating social media posts requires a slew of skills. You’re a copywriter, a photographer, a graphic designer, a strategist, a data analyst, and — if you’re staying on top of trends — a video editor.
But editing your videos doesn’t have to be complicated, whether they’re for social media, your website, advertisements, or literally anything else.
Fortunately, there are apps on apps on apps to help you become a kickass video editor with little to no experience.
Here are our three favorite video editing tools.