The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
How Nonprofits Can Use Clubhouse to Build a Devoted Community
What if you could share your mission with ten million people — for free?
Clubhouse allows its users to do just that. And there are benefits for nonprofits, who can use this new platform to connect with potential donors and supporters around the world.
(As you might know already, to become a user you have to be invited, so start asking around! More and more people are joining by the week.)
How to Use Live Video to Establish a Devoted Audience
Every marketing budget should make room for video content — and we’ve been saying it for years.
Why? Because people can’t get enough of it. Demand is so high right now that most businesses plan to up their video content production even more in 2021.
There are many different types of videos you can post, and one type to consider is live. We all know Facebook live (they’ve been around for a while) and Instagram live (a fan favorite), but have you checked out Twitter or LinkedIn live lately? What about YouTube and TikTok?
Is It Social Media or a Search Engine?
Content creation for social media can be exhausting. Staying up to date on the latest tactics for each platform can make your eyes cross.
Add ever-changing analytics to the equation — or even declining reach, followers, and engagement rates — and it’s easy to feel discouraged and frustrated.
What if you’re not getting desired results on some of your channels because you’re creating the wrong type of content?
It’s time to review these terms and make sure you’re not wasting your time creating social content for a search engine. Allow us to explain!
How to Easily Build a Pinterest following without wasting time
So, you’ve decided to use Pinterest to generate more website traffic. Congrats! 🎉 We love Pinterest and we’ve been encouraging marketers to take advantage of this platform for years.
As a visual search engine, Pinterest promotes your content in ways other social media platforms can’t.
The Future of Facebook
The future of Facebook — especially when it comes to marketing — remains a hot topic.
While some have predicted the social media giant will die a slow death, others expect Facebook’s monthly rollout of new features to keep users active and engaged. And let’s face it, we’re all still checking out those baby photos and wishing our aunts a happy birthday now and then.
But what started this debate over Facebook’s vitality?
Why would we ask, “Is Facebook marketing dying?” in the first place?
How to Promote Your New Podcast and Expand Your Business
Last week, we talked about how to plan and brand your podcast. But you didn’t start a show just to talk to yourself! It’s time to spread the word by marketing your podcast.