So you want to start a podcast. We get it — podcasting has experienced a meteoric rise over the last few years. Back in 2018, there were roughly 500,000 active shows. That number ballooned to over 1,750,000 as of January 2021.

The last 365+ days have radically changed the way we live and do business, which means it’s the perfect time to assess whether you need to refresh your brand.

Before we get ahead of ourselves, let’s: a refresh is different from a rebrand.

A rebrand develops an entirely new visual identity, which is ideal if your core business has drastically changed or expanded.

A refresh, however, updates your brand to match the current business values, structure, and personality, which can evolve over time due to new initiatives, changing environments, and so on.

What do you picture when you think of branding? Logos? Colors? Fonts? Voice? Tone? While those are all essential pieces, don’t forget something crucial: your customer experience! 84% of customers say they only purchase from brands they trust, and trust is built through positive experiences… both in sales, and in life.

Last week we looked at how to create a landing page, but what happens after someone signs up? How are you capitalizing on their interest and excitement? This is the moment for a welcome series: emails automatically sent to your new subscriber that welcome them, show them the value of what you’re doing, and hopefully make them love your business that much more.

Have you heard of landing pages? These are pages on your website where a user can take a specific action, like buying a product or downloading a report. A landing page is different from a typical page on your website because it has a singular focus: just one thing that a user should do on that specific page.

MailChimp is the most prominent email marketing platform to date, controlling 62% of the market.

We bet a good number of you are currently using the software or have at one point used it for your email marketing campaigns, but are you utilizing every feature?