
The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.

Top Three Predictions for Content & Social Media Marketing in 2021
2020 has changed the way we live, work, and play, which means our old strategies and tactics for content marketing are going to have to change too if they haven’t already.
Here are our top three predictions and suggestions for your 2021 content, to give you a little boost in the right direction.

Three Facebook Marketing Tips for 2021
Last month we talked about the Facebook algorithm and how it determines what to show on a user’s feed. The next logical question for marketers like us to ask is, what content should I create on Facebook to reach my goals?

Digital Marketing Updates You Need to Remember for 2021
2020 was the year of change. Working from home, social distancing and masking up, Zoom fatigue, a new President-elect, and a significant boom in online shopping and digital marketing… there’s a lot to keep track of!
Well, we can help you with the digital marketing part, of nothing else. Here are the top 10 things you should consider for your digital marketing strategy for in 2021:

The Facebook Algorithm Explained
Over the last few years, the average organic reach for Business pages has dropped from 6% to as low as 2%.
In 2018, Facebook adjusted its algorithm to show people more updates and news from friends and family and the content they might enjoy, instead of promo content from businesses. This was based on feedback that people were getting frustrated with SO MUCH marketing spam, which was totally valid! What’s the point of sharing those baby photos if no one will see them at all?

3 Critical Things To Do To Prepare for the Holidays
As we roll into our ninth month of a global pandemic and what feels like the 1000th day of working from home, the holidays are on our minds.
This season is going to be… unique.

Trending: Giveaways for the Holidays
We are all inundated with content.
Did you know, for example, that 350 million photos are uploaded every day on Facebook? That breaks down to about 4,000 photo uploads per second.
How do you stand out from that kind of crowd? Here’s one simple idea: give away things for free!