The Slice

Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.

Digital Marketing Updates You Need to Remember for 2021
Digital Marketing Katie Stanton Digital Marketing Katie Stanton

Digital Marketing Updates You Need to Remember for 2021

2020 was the year of change. Working from home, social distancing and masking up, Zoom fatigue, a new President-elect, and a significant boom in online shopping and digital marketing… there’s a lot to keep track of!

Well, we can help you with the digital marketing part, of nothing else. Here are the top 10 things you should consider for your digital marketing strategy for in 2021:

Read More
The Facebook Algorithm Explained
social media Katie Stanton social media Katie Stanton

The Facebook Algorithm Explained

Over the last few years, the average organic reach for Business pages has dropped from 6% to as low as 2%.

In 2018, Facebook adjusted its algorithm to show people more updates and news from friends and family and the content they might enjoy, instead of promo content from businesses. This was based on feedback that people were getting frustrated with SO MUCH marketing spam, which was totally valid! What’s the point of sharing those baby photos if no one will see them at all?

Read More