The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Owning the Instagram Algorithm
As marketers understanding the algorithms behind the social media platforms we use is essential to creating and implementing a strategy.
The Instagram algorithm is built to show the highest-engagement and most relevant posts first, which means you want to be consistently creating unique content and creating ways to engage with your followers.
This ain’t easy.
Let’s look at three unique things you can implement in your strategy to grow your following based on what we know about Instagram’s algorithm.
De-Coding Instagram's Algorithm
The last few months have seen many changes for everyone, but Instagram has been BUSY when creating new features. And that means it’s time for another deep-dive into Instagram’s algorithm, so we know what we should post when we should post it, and how to make sure our audience actually sees it and double-taps.
Before we get into the weeds, let’s remember the most important thing about Instagram:
Trending: TikTok’s Got Rivals
Oracle and Walmart won the bid, and Trump gave them the go-ahead to purchase TikTok. Oracle and Walmart will own a combined 20% of the company, TikTok Global, while other American interests control another 40%. What does this mean? Americans now hold approximately 60% of TikTok, which makes the President happy enough to remove the ban on TikTok downloads set for September 20, 2020.
All right, so who cares, right? If you’re not interested in the drama of TikTok, then we have good news: There’s a feature on Instagram that’s trying to replace TikTok. Welcome to Reels!
Tweet Tweet: Let’s Talk About Twitter’s Algorithm
How are you using Twitter these days?
Like most social media platforms, it is critical to understand how a platform like Twitter chooses which posts to show to which users and why, so that you can create content that will get in front of your ideal audience every day.
Trending: Tik Tok’s Battle to Stay in the US
Have you heard? Tik Tok has decided to sue the United States government for neglecting to give them proper due process, after President Trump issued an executive order stating that they had 90 days to sell the company to a US business or be banned. Considering there are currently 7.5 million downloads of the app in the US in June and 100 million active US users, this is a big deal and would be incredibly damaging to the company.
3 Questions to Ask Before Hiring a PR Firm
Whether your hiring a PR firm or you are a PR firm knowing the answers to these questions when building your business is incredibly helpful and will save you a lot of time and hassle in the long run.