The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Trending: Tik Tok’s Battle to Stay in the US
Have you heard? Tik Tok has decided to sue the United States government for neglecting to give them proper due process, after President Trump issued an executive order stating that they had 90 days to sell the company to a US business or be banned. Considering there are currently 7.5 million downloads of the app in the US in June and 100 million active US users, this is a big deal and would be incredibly damaging to the company.
A Primer for the Professional Marketer
Recently, we were a part of a large team of consultants who could not understand each other. What one person called “marketing,” another person called “advertising,” and yet a third called “communications.”
What’s the Most Valuable Way You Can Spend Your Time Marketing Your Business?
It’s content. Really well-crafted and quality content that your ideal customers will find so relevant to their professional goals or daily lives that they just have to have more.
Is It Great to Automate?
Good marketers and content creators can’t discuss social media without mentioning an automation tool, because it's a timesaver and because tools are neat. But great marketers and content creators use automation selectively and effectively.
Copy for a Good Cause
This week, we’ll show you how to apply those same concepts to fundraising and donations, just for our wonderful Slice-ers who are do-gooders, non-profit staffers, and volunteers -- or who just really want raise some money for people who need it.
How to Write Copy That's More Convincing, Credible, and Compelling
The persuasive language you use to drive action is the key. So this week, we’ve got tips to make your language more convincing, credible, and compelling, so your customers are more likely to buy what you’re selling.