marketing

How to Know If Your Micro-Influencer Campaign Is a Success

Without taking the time to measure the results of a joint video or a paid promotion, it’s impossible to say if it was a good investment of your time or your money. Here are some key metrics to review with your micro-influencer partner, which can tell you both if this was an experiment worth repeating or just a one-time fun time.

7 Ways to Work With Micro-Influencers

We’ve talked about how to find a great micro-influencer to help promote your product or service. This week, here are 7 types of campaigns you can run with your micro-influencer, to reach more of your ideal audience, build brand recognition, and establish a trusting and mutually-beneficial partnership.

We Should See Other People

We know you’re big fans of the Slice each week, but we also know we’re not the only resource you rely on for marketing, social media, branding, and life advice. We get it! It’s a great, big Internet out there! Plenty of blogs in the sea!
 
But all of that info that’s posted each and every day on countless other websites can leave you overwhelmed with options. How do you weed out the good stuff from the people who just want to trap you in their sales funnels forever?

The Influential Influence of Influencers

Have you ever seen someone you follow use a product or service and thought, "OMG, I should buy that too?" That moment of “I gotta have it” is at the core of influencer marketing. Social media influencers are more than trendy teenagers with those diet teas and hair gummies clogging your feeds. They’re (usually) real people promoting brands and products to an arsenal of loyal followers.

Back to Basics

There is so much to learn when it comes to marketing, so many Slices to read, and so little time! This week we’re getting back to basics with a good ole fashioned refresher. For our loyal Slicers from the beginning, consider this to be the “if you’ve learned nothing else at this point, know these things” Slice. For our new Slicers, get ready to start building up that foundational need-to-know marketing knowledge!

Show Your Customers All The Love

The countdown to Valentine’s Day is on! (It's on February 14, in case you need the reminder.)

Forget your significant other, family, friends, or that big, beautiful tub of rocky road you might be planning on spending that evening with. How are you going to make the real loves of your life, your customers, feel like they’re loved and appreciated on this day and every day of the year?