Let’s talk about social media campaigns. You’ve got a mission, a story to tell, and want to throw in some calls to action — but how do you get people to stop scrolling long enough to care? In this case, a Social Media Toolkit will be your best friend: your campaign’s secret weapon. If you’re feeling overwhelmed at the thought of creating one, don’t sweat it. Whether your team is 100 people strong or … just you and a very dedicated intern, we’ve got your back! Let’s dive into what a toolkit actually is, why you need one, and how to create a rock-solid toolkit that drives donations, event registrations, and all the good stuff.

Each month, we’re spotlighting one of the marketing personas from our recently released quiz, taking a closer look at what makes each one tick. We’ll break down your key strengths and share the curated tools and tips designed to help you thrive. If you got the Jack of All Trades result, we see you and your color-coded calendars, duct-taped workflows, and just-one-more-tab-open energy. This blog is for you!

Breaking news spreads quickly, leaving nonprofits and brands often feeling pressure to respond right away. But not every situation calls for immediate engagement. This guide will walk you through key steps to create a breaking news response plan decision tree, as well as the critical questions you ask before making a public statement.