The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
What's the Sitch with Meta?
Meta has announced updates that are raising concerns. The company is ending its third-party fact-checking program to “restore free expression” on its social platforms. This will be replaced by a system similar to X’s Community Notes, which will begin rolling out in the United States over the next couple of months. Now what does this mean for your strategy going forward? Let’s find out!
TGL Tested: How We Get Inspired
This month, we’re closing out the series with a very special installment. As the final TGL Tested of the year, we’re shifting gears to reflect on how we stay inspired in the digital marketing world. From favorite resources to creative rituals, this one’s less about the tools we use and more about the mindset we cultivate. Here are the lessons, practices, and habits that help keep our team motivated and creative.
Level Up Your Digital Comms with a Strategic Needs Analysis
Imagine launching a new campaign only to discover mid-project that your team lacks the necessary tools, skills, or bandwidth. Deadlines slip, your team is overwhelmed, and you realize your team wasn’t as prepared as you thought. Sound familiar? In this blog, we’ll explore how to assess your digital communication capacity, sharing practical tips for conducting a comprehensive needs analysis.
TGL Tested: Our Takes on Learning New Skills
This week on TGL Tested we’re discussing how we like to harness new skills. Whether it’s learning how to create a captivating landing page or sharpening digital design skills, staying in the loop on new juicy marketing tactics will always keep you one step ahead.
From Festivities to Fundraising: How Nonprofits Can Shine This Giving Season
We’ve blinked and just like that, the holiday season is here. We’re about to be flooded with festivities, reflection, and most importantly, giving. For businesses and nonprofits, this time of year is a golden opportunity to connect with your audience in meaningful ways. Let’s break it down step-by-step to ensure your holiday marketing and giving campaigns are merry, bright, and impactful.
Campaign Smarts: What Nonprofits Can Steal from Political Marketing Playbooks (Part 2)
As election campaigns unfold, they’re not just shaping politics—they’re setting the tone for innovative marketing strategies. In this second part of our election marketing lessons mini-series, we shift the focus to how nonprofits can build lasting influence and foster stronger connections with their audiences. Katie Stanton, founder of The Good Lemon, shares insights on how nonprofits can go beyond reacting to trends and start leading the conversation.