The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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TGL’s Need-to-Know News Round-Up
Here’s some of the latest info and news that might have an impact on your current digital communications strategy, from account management to AI.
There’s Still Time for a Mother’s Day Marketing Campaign
Is it worth it? Americans are planning to spend around $36B on the holiday this year, which is a big increase from past years. People might be just as willing to donate as they are to spend, too! In fact, they might be more into doing something meaningful.
Time For Your Latest Twitter Update
If you check some of your favorite news sources right now, you’ll see lots of breathless coverage about Twitter once again “descending into chaos” and more Tweet-by-Tweet recaps of Elon Musk’s trolling. It’s time for another Twitter update!
How to Create an Accurate and Compelling Vision Statement
Your vision statement describes the world as you hope it will be if you’ve done your job effectively. It should feel a bit scary, a bit grandiose, and more than a bit audacious when you say it out loud. It should sound a little crazy to your staff and your supporters, but in a way that gets them excited by the possibilities. But it should also be accurate, and rooted in your organization’s perspective and identity.
The Do’s and Don’ts of Effective Mission Statements
It’s a super important bit of brand collateral, because this little mission statement (which is usually no longer than a sentence or two) contains the whole point of your organization’s existence. It defines your organization’s purpose: the what you do, and the who it’s for.
How to Step It Up on LinkedIn in 2023
Why not focus on a social platform that is specifically for older, professional users, that is consistently growing (with more than 900 million users in 200 countries and regions), and higher average engagement rates?