The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Search by Topic, Tool, or Trend
Frauds, Scams, and Fakes… What Can We Do?
Once we put ourselves out there into the world via content marketing or promoting our brands, we hopefully still start to build an audience. But with that comes some risks!
Brand Loyalty for the Nonprofit Marketer
Brand loyalty is one key part of your brand equity: the value you’re delivering for your various audiences and for your sector overall. How do you, the brilliant nonprofit marketer, cultivate brand loyalty?
Things You'll Need for Content Marketing Success
The new year has already kicked off; do you have everything you need for effective and consistent content marketing, or are you still trying to get organized?
Key Twitter Metrics to Track Right Now
Given everything that’s going on with Twitter, though, one key question has come up again and again. How do you know whether it’s time to abandon the Twitter ship, or if you should hold the course? One way to make this decision is to pick a few Twitter metrics to serve as your guide.
What Else Do We Do About Twitter?
Despite the drama of it all, the way Twitter functions is still changing in ways big and small, and we communicators need to keep track.
What Do We Do About Twitter?
Is this it? Is Twitter over? It's tough to say, but there are serious questions about Twitter's ability to keep operating after hundreds of employees decided to quit today, including many critical engineers and moderation staffers. If you're asking yourself whether it's worth it to stay on Twitter, it's time to prepare for the worst while monitoring what's happening.