
The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Search by Topic, Tool, or Trend

Facebook Fundraising: Do We Have a Choice?
According to Classy’s State of Modern Philanthropy Report 2022, Facebook pulls in the most traffic to fundraising campaigns out of all of the social platforms.

Instagram Fundraising: Not Just For Influencers
You might already be using Instagram for recruiting, posting infographics, community-building, or just sharing videos of the office dog, but there’s one more use for this platform: fundraising!

Top Tips for Twitter Fundraising on Giving Tuesday
Giving Tuesday is a little over six weeks away, and while that sounds like plenty of time, it will sneak up on you if you're not careful! We're dedicating the next few Slices to digital fundraising, so you can be sure you're ready for November 29.

One Of These Ads Is Not Like The Other
Like the fun puzzles in a Highlights magazine (remember those!?) Meta keeps us marketers on our toes with their new and not-so-new features. Recently, we received a question about Facebook's two tools for advertising: the Ad Center versus the Ad Manager. Is it semantics, or is there an actual difference?

Should We Be Live?
LinkedIn introduced its own live-streaming in February 2019, but the pandemic has reignited the need for brands to connect with their audiences authentically and in real-time. And many of our clients are investing more and more in LinkedIn, since Twitter is icky and Facebook is flailing. In this piece, we'll break down the deets on LinkedIn Live.

Five Ways to Prep for Fall Giving Season
#GivingTuesday is a little over two months away, and, while that sounds like plenty of time, it will sneak up on you if you're not careful! Here are five things you can start to build into your daily tasks to ensure you're ahead of the game and ready for November 29.