The next generation of social networking is here! In fact, it’s been here for quite a while, depending on who you ask.

“Authenticity” is the new hotness, and so we need to be prepared to keep it way more real than we’re used to doing on Instagram or LinkedIn. Here’s a quick run-down of what you need to know about the future of digital community

In case this flew under your radar this past week, here's an important update from Twitter.

If you’re all in on Twitter for reaching your supporters and customers, curating your brand image, and marketing your business to new eyes, there’s no need to panic and #deleteyouraccount.

But keep an eye on your community and on the platform as the dust continues to settle.

You don’t need to track everything. There are a few basic social media metrics that most marketers agree are important, but the rest of your metrics report should be determined by your goals! Be smart about this, and you won’t waste time generating report after report that never gets read or used.