The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Comms & Marketing Predictions for The New Year
Wondering what to prioritize when the new year kicks off? Here are some of the best guesses for how things will shift in 2022.
What The Heck Is Up With Twitter?
We were scanning the social media news this week, as we do, and noticed that there are a lot of random Twitter updates coming out lately. What the heck is going on?
Let’s break down some of the latest so you know what you need to worry about, and what you can ignore.
How to Plan and Execute a Great Digital Event
Digital events CAN be done, and can actually be interesting, and can be something your audience is excited to participate in.
Really!
Here are 7 tips for organizing and delivering a great online event.
How Much Time and Effort Social Media Marketing Really Takes
Finding and hiring talented, qualified, and professional people to run your social media marketing is so critical, and we’re not just saying that because we are some of those people. Professionals can mean the difference between a public presence that’s embarrassing and one that’s compelling. And they can directly impact your bottom line.
What You Need to Know About Social Media Stories in 2021
If you’re not using the Story format yet for your social media marketing, it’s definitely time to start. Here are some quick tips for Stories across different channels, so you can start imagining the possibilities for your own campaigns.
How to be an Empathetic Marketer
Far too often, we assume that we know what our audiences want because they’re probably a lot like us. But that’s a critical mistake. To truly understand our audiences, we need to work on being more empathetic, or trying to understand their feelings, without bringing our own biases into it.
Here are some quick tips for brushing up on your empathy skills, so you can build stronger relationships with your customers and supporters.