The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Search by Topic, Tool, or Trend
Time for a Refresher: Are You Managing Your Email Marketing the Right (and Legal!) Way?
If you’re doing any kind of email marketing, or are planning to, it’s worth your time to brush up on how to do it properly and by the book. And if you don’t agree… this ain’t the blog post for you.
We’ll start with the nitty-gritty rules and regulations you should be following, and next week we’ll get into some design and content tips to improve your email performance and ensure you don’t get caught by those nasty little spam filters.
Three Tips for Reely Great Reels for Your Nonprofit
Don’t worry, you don’t need to be a professional videographer to create Reels. With time, experimentation, and a willingness to experiment, you’ll be a Reels Master real quick.
Here are three tips for approaching your Reels content, including examples of successful nonprofits who effectively apply them.
Three Simple Video Editing Tools That Every Business Can Use
Marketing professionals wear many hats.
Even creating social media posts requires a slew of skills. You’re a copywriter, a photographer, a graphic designer, a strategist, a data analyst, and — if you’re staying on top of trends — a video editor.
But editing your videos doesn’t have to be complicated, whether they’re for social media, your website, advertisements, or literally anything else.
Fortunately, there are apps on apps on apps to help you become a kickass video editor with little to no experience.
Here are our three favorite video editing tools.
How Nonprofits Can Use Clubhouse to Build a Devoted Community
What if you could share your mission with ten million people — for free?
Clubhouse allows its users to do just that. And there are benefits for nonprofits, who can use this new platform to connect with potential donors and supporters around the world.
(As you might know already, to become a user you have to be invited, so start asking around! More and more people are joining by the week.)
How to Use Live Video to Establish a Devoted Audience
Every marketing budget should make room for video content — and we’ve been saying it for years.
Why? Because people can’t get enough of it. Demand is so high right now that most businesses plan to up their video content production even more in 2021.
There are many different types of videos you can post, and one type to consider is live. We all know Facebook live (they’ve been around for a while) and Instagram live (a fan favorite), but have you checked out Twitter or LinkedIn live lately? What about YouTube and TikTok?
Is It Social Media or a Search Engine?
Content creation for social media can be exhausting. Staying up to date on the latest tactics for each platform can make your eyes cross.
Add ever-changing analytics to the equation — or even declining reach, followers, and engagement rates — and it’s easy to feel discouraged and frustrated.
What if you’re not getting desired results on some of your channels because you’re creating the wrong type of content?
It’s time to review these terms and make sure you’re not wasting your time creating social content for a search engine. Allow us to explain!