The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Search by Topic, Tool, or Trend
How to Easily Build a Pinterest following without wasting time
So, you’ve decided to use Pinterest to generate more website traffic. Congrats! 🎉 We love Pinterest and we’ve been encouraging marketers to take advantage of this platform for years.
As a visual search engine, Pinterest promotes your content in ways other social media platforms can’t.
The Future of Facebook
The future of Facebook — especially when it comes to marketing — remains a hot topic.
While some have predicted the social media giant will die a slow death, others expect Facebook’s monthly rollout of new features to keep users active and engaged. And let’s face it, we’re all still checking out those baby photos and wishing our aunts a happy birthday now and then.
But what started this debate over Facebook’s vitality?
Why would we ask, “Is Facebook marketing dying?” in the first place?
How to Promote Your New Podcast and Expand Your Business
Last week, we talked about how to plan and brand your podcast. But you didn’t start a show just to talk to yourself! It’s time to spread the word by marketing your podcast.
How to Plan and Brand a Podcast
So you want to start a podcast. We get it — podcasting has experienced a meteoric rise over the last few years. Back in 2018, there were roughly 500,000 active shows. That number ballooned to over 1,750,000 as of January 2021.
The Ultimate Brand Refresh Checklist
The last 365+ days have radically changed the way we live and do business, which means it’s the perfect time to assess whether you need to refresh your brand.
Before we get ahead of ourselves, let’s: a refresh is different from a rebrand.
A rebrand develops an entirely new visual identity, which is ideal if your core business has drastically changed or expanded.
A refresh, however, updates your brand to match the current business values, structure, and personality, which can evolve over time due to new initiatives, changing environments, and so on.
We’re All About Experiences
What do you picture when you think of branding? Logos? Colors? Fonts? Voice? Tone? While those are all essential pieces, don’t forget something crucial: your customer experience! 84% of customers say they only purchase from brands they trust, and trust is built through positive experiences… both in sales, and in life.