The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
3 Critical Things To Do To Prepare for the Holidays
As we roll into our ninth month of a global pandemic and what feels like the 1000th day of working from home, the holidays are on our minds.
This season is going to be… unique.
De-Coding Instagram's Algorithm
The last few months have seen many changes for everyone, but Instagram has been BUSY when creating new features. And that means it’s time for another deep-dive into Instagram’s algorithm, so we know what we should post when we should post it, and how to make sure our audience actually sees it and double-taps.
Before we get into the weeds, let’s remember the most important thing about Instagram:
Trending: TikTok’s Got Rivals
Oracle and Walmart won the bid, and Trump gave them the go-ahead to purchase TikTok. Oracle and Walmart will own a combined 20% of the company, TikTok Global, while other American interests control another 40%. What does this mean? Americans now hold approximately 60% of TikTok, which makes the President happy enough to remove the ban on TikTok downloads set for September 20, 2020.
All right, so who cares, right? If you’re not interested in the drama of TikTok, then we have good news: There’s a feature on Instagram that’s trying to replace TikTok. Welcome to Reels!
Tweet Tweet: Let’s Talk About Twitter’s Algorithm
How are you using Twitter these days?
Like most social media platforms, it is critical to understand how a platform like Twitter chooses which posts to show to which users and why, so that you can create content that will get in front of your ideal audience every day.
Crisis Communication: Do You Need to Update Your Homepage?
In the middle of a global pandemic, it’s important to share information in a timely and clear way. Here are 5 things you can do on your homepage to make sure your customers stay connected to you during the COVID-19 pandemic.
Tweak Your Tweets, Part Deux
Posting on socials is only half the battle. After you publish, being able to analyze your content and understand what’s working (and what’s not!) is crucial for successful social media management.