The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Pop Quiz! What’s a Brand Voice?
Defining your voice and tone in 3 adjectives isn’t a new idea, but it’s an activity that is often left off the table as everyone gets excited about new copy for a campaign or the design of a new website. Give it a go, and tell us how it went!
Inspire Yourself with Pinterest in 2019
Organizations and businesses who want to be discovered by new eyes and who might have something to sell probably see the potential. But users on Pinterest aren’t just there to buy things; it’s a place where they get inspired.
When Was The Last Time You Updated Your LinkedIn Profile?
Before you leave your office today, make these pro-level tweaks so you can up your Influencer status.
What You Need to Know About LinkedIn Company Pages
This week, we’re focusing on LinkedIn, an underrated platform that more and more of our clients are finding to be a valuable channel for engagement and audience-building. It ain’t just about recruiting anymore, folks!
Instagram Advertising 101
We've talked about Instagram before. Now it's time to boost those beautiful, curated, brand-friendly Instagram posts to your target customers. Before we get into the technical specifics of how to run an Instagram ad, let's talk about the two most important things: your visuals, and your captions!
The Golden Rule for Writing Great Copy
If you've spent any time Googling for tips on "writing better marketing copy," we're guessing that you've run into the same advice, over and over and over:
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Focus.
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Be concise.
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Use active voice.
Yaaawn.