The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
The Influential Influence of Influencers
Have you ever seen someone you follow use a product or service and thought, "OMG, I should buy that too?" That moment of “I gotta have it” is at the core of influencer marketing. Social media influencers are more than trendy teenagers with those diet teas and hair gummies clogging your feeds. They’re (usually) real people promoting brands and products to an arsenal of loyal followers.
The First Step to YouTube Success 🌟
There are a lot of steps between recording a video, uploading that video, and achieving YouTube stardom. How do you even create a channel? Or prepare your existing one for YouTube excellence? Is your channel ready for the challenge of gaining as many views as these adorable dancing twins?
Time to Prioritize
Have you set your communications and marketing goals? Check. Written out your strategy for how you’ll accomplish your goals? Check. Brainstormed all your tactics for the next steps you need to take? Check. The hard part is over, or so you thought. After looking at page after page of tactics, how do you even know where to start?!
Spot The Fake!
The notifications are rolling in and your follower numbers are going up on Instagram and Twitter. But deep down you have a sneaking suspicion in your gut about some of your newfound friends. The pictures seem phony, the comments disingenuous, the handles don't make sense... are these followers even real?
Show Your Customers All The Love
The countdown to Valentine’s Day is on! (It's on February 14, in case you need the reminder.)
Forget your significant other, family, friends, or that big, beautiful tub of rocky road you might be planning on spending that evening with. How are you going to make the real loves of your life, your customers, feel like they’re loved and appreciated on this day and every day of the year?
Break the Useless Metrics Spell
You know you need to look at your social media metrics regularly. But does it ever feel like Groundhog Day when you try to look at your Facebook Insights or your Twitter Analytics?